News and articles
Back from the USA
Last year Katalin Mandel, general secretary of the association was invited to the annual conference and congress of the International Franchise Association (IFA). She told our magazine: franchise is conquering...
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2nd Franchise Fair in Budapest
The Hungarian Franchise Association has organised its Franchise Fair for the second time. Nearly 30 concepts introduced themselves at the one-day event, which took place in Novotel Centrum. More than...
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The great sausage tour in Gyula
On 9 January Gyulahús Kft. and Hungarian Product Nonprofit Kft. organised a visit for the representatives of the press to the production facilities of Gyulahús Kft., to celebrate 150 years...
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Pöttyös car ends up in Százhalombatta
A mother living in Százhalombatta won the prize game of Pöttyös: she drove home in a new Volkswagen Beetle Cabriolet on 20 December 2018. Between 15 November and 12 December...
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EFO app already in a test phase
The Hungarian Chamber of Agriculture (NAK) commissioned the National Infocommunications Services Zrt. (NISZ) with improving the smartphone app that had been developed for reporting simplified employment – the application is...
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Prize game for a greener future
Henkel and Rossmann organised their prize game for the third time, in which the main prize was a HUF 2-million budget for playground refurbishment. This year’s winner was the Albertfalvi...
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New director at the Association of Hungarian Brewers
Dr Sándor Kántor has been elected president of the Association of Hungarian Brewers. He told that beer drinking has already become part of traditional Hungarian gastronomy, and that he wants...
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What can be the main trends in the communication strategies of FMCG brands in 2019?
Between 1 July and 31 December 2018 the Hungarian representatives of the most valuable international FMCG brands were communicating online in line with global trends. International surveys showed that among...
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Private label conference
Amsterdam-based organisation Private Label Manufacturers Association (PLMA) will organise a conference on private label (PL) products in Hamburg on the last two days of February. On 27 February, Denise Klug,...
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Private labels: rankings and records
The market share of private label (PL) products is already 34 percent (in volume) in Hungary – informs the 2018 edition of the Private Label Manufacturers Association (PLMA) yearbook. PL...
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Television commercials at full throttle
What do the Nielsen Audience Measurement data say about the performance of television commercials in 2018? Atmedia’s most important target group is consumers between the ages of 18 and 59...
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Szerencsi chocolate’s trademark has a new owner
Nestlé Hungária Kft. has decided to renounce ownership of the ‘Szerencsi’ trademark for sweets, which in the future will be used exclusively by Szerencsi Bonbon Kft. – it was announced...
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The starting salary is now more than 300,000 forints at ALDI
From 1 January 2019 ALDI Magyarország Élelmiszer Bt. increases the pay of cashier and logistics workers by 10.88 percent, who will now earn a gross HUF 301,900 for a 40-hour...
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SPAR campaigns against food waste in hypermarkets
SPAR Hungary and Bay Zoltán Applied Research Public Benefit Nonprofit Kft. are calling shoppers’ attention to better planned and more economical food usage. SPAR’s head of communications Márk Maczelka told:...
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Shoppers motivate enterprises for development
Mastercard CEE’s SME Monitor study has found that every third small or medium-sized business in Central and Eastern Europe introduced card payment on customer demand. 60 percent of respondents said...
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Discount supermarkets are the leading channel now
Between January and December 2018 Hungarian consumers spent HUF 1,800 billion on food – there was a 7-percent increase in value sales from the 2017 level. More than 70 percent...
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Hungary’s retail dynamics above the European average
Retail trade has come up with a stable performance all over Europe: there was a 3.7-percent growth in Q3 2018. In the same period Hungarian retail sales surged by 7.6...
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A report on the customer service sector
According to a representative survey conducted by Cofidis on the customer service sector, today approximately 160,000 people work in the segment in Hungary. The level of fluctuation is high and...
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A surge in vegetable prices
Last December food prices elevated by only 4.7 percent if compared with December 2017, but we had to pay 22.4 percent more for potatoes, fresh fruits and vegetables – reported...
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Fruit and vegetable prices went in opposite directions
In November 2018 agricultural production prices grew by 4.4 percent from the level of November 2017 – reported the Central Statistical Office (KSH). This increase was the result of vegetable...
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Private label products remain on an upward trajectory
Between October 2017 and September 2018 the market share of private label FMCG products (PL) grew by 0.7 percentage point. From the HUF 1,800 billion spent on food 29 percent...
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Retail sales were developing well at the end of last year
In November 2018 like-for-like retail volume sales augmented by 5 percent; adjusted for calendar effects, the sales growth was 4.9 percent – reported the Central Statistical Office (KSH). Non-food sales...
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Growing market, expanding research
Ágnes Szűcs-Villányi, market leader of Nielsen in Hungary told Trade magazin that last year Hungarian stores had sold 7 percent more FMCG products than in 2017. Sales by discount supermarkets...
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Last year was the best of the decade
According to GKI’s estimation, the Hungarian economy grew by 4.6 percent in 2018 – this growth rate was exceptionally good in the European Union (ranked 2nd or 3rd in the...
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Good performance from the poultry sector
According to the latest market report of the Agricultural Economics Research Institute (AKI), the European Commission forecasts that the EU’s poultry meat production will keep growing until 2030. Between January...
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Co-op Star is 20 years old
Jászberény-based retailer Co-op Star Zrt. celebrated its 20th birthday on 29 January 2019. At the moment the company operates 131 shops in 102 towns and villages – from these 121...
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OECD: positive outlook, with risks
According to the latest OECD report about the Hungarian economy, economic growth will be 3.9 percent in 2019 and 3.3 percent in 2020. The report was presented to the public...
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McKinsey: online FMCG retail is in a vicious cycle
New York-based global consulting firm McKinsey has analysed online FMCG sales in Europe. Their report states: the fact that masses of European consumers haven’t started buying food and drinks online...
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Provident: only every tenth buyer has financed Christmas and New Year’s expenditures from loans
Participants of the Provident Pénzügyi Zrt.’s 600-person telephone research typically spent the holidays at home, preparing for Christmas and New Year’s Eve expenditures, and this time they also considered the...
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PwC CEO survey: the trust in global economic growth is shaken
According to the latest Global CEO Survey by PricewaterhouseCoopers (PwC), trust in a global economic growth has become smaller in almost every country. 30 percent of executives think that global...
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