Company and Personal News

SIÓ prémium

A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...

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InBev strategy a sucess

InBev, the mother company of Borsodi Sörgyár Zrt. achieved growth in all areas last year. Sales expanded by 4.7 per cent in terms of quantity, while revenues rose by 7.2...

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Carte d’Or Vanília

Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...

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Kométa sponsoring vocational training

This year, the annual competition for schools providing vocational training for the food sector was organised by Kinizsi Pál vocational school in Kaposvár. Part of the competition was hosted by...

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Knorr Rafinéria

What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....

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Hot drinks after alcohol

Zsolt Mihályffy was appointed the head of the sales organisation of the Coffee and Tea division of Sara Lee Hungary Zrt in January 2008. He had begun his FMCG career...

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Schoolbags from SIÓ-Eckes

SIÓ-Eckes Kft intends to help children from low income families with the „Thank You, SIÓ!” program this year, which will provide schoolbags for at least 1,000 children in the 6-14...

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Stores opening

Spar, Gyöngyös Open: 31 January Chain: Spar Store space: 835 m2 SKU: several thousand Tesco, Albertirsa Open: 8 February Chain: Tesco Store space: 1000 m2 SKU: 3–4000 Spar, Százhalombatta Open:...

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Dynamic NESPRESSO

The NESPRESSO division of Nestlé achieved over 40 per cent growth last year, producing the most dynamic expansion within the group. NESPRESSO is the international leader in the market of...

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Animated Fanta world

Special visual effects and new characters have been developed for the new Fanta campaign. Coca-Cola is increasingly focusing on innovative advertising tools instead of traditional ATL. No text is used...

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One weekend, two competitions, six gold medals

The Nemes palinkas of Zwack Sándor received 6 gold medals in two competitions held at the same weekend, in the beginning of March. One was the World Spirits Award in...

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New owner for Mona Hungary

A change in ownership effecting four companies of the Mona group, including Mona Hungary Kft. has taken place. The new owner is NÖM AG (Niederöstereichische Molkerei Aktiengesellschaft). NÖM AG will...

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Chocolate festival with bon-bon book

A chocolate festival was held by Szamos Marcipán Kft. for the second time on 5. March, under the title “Wondeful Chocolate” with the aim of promoting quality and the culture...

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Winning a Hyundai with Gliss Kur

Prizes were handed over to the winners of the Schwarzkopf&Henkel Christmas prize game in February. The main prize was a Hyundai Accent....

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Pasta Wednesday

Gyermelyi Pasta Wednesday is a promotion for restaurant guests. Pasta fans will be able to sample Gyermelyi specialities in 300 restaurants at half the normal prices on 16. April. This...

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Promotions for Friesland officers

Judit Sipos was appointed sales director of Friesland Hungária Zrt, while Péter Szautner became marketing and business development director on 1. March 2008....

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News

Tourism treated unfairly? According to Tamás Károvits, member of the board of the Budapest section of MATUR, this sector is not treated like it should be by the government. The...

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Heineken Hungária ending a good year

Heineken Hungária achieved a 16 per cent increase in operating profit and 12 per cent rise in net revenues in 2007. Sales grew to 392,000 hectolitres, with net revenues reaching...

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Question:

My question for Dávid Aniot, brand manager of Coca-Cola is: What does an advertiser expect of sponsoring, or of developing content of its own?...

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Szentkirályi over 5 billion

Total revenues of Szentkirályi Ásványvíz Kft. exceeded HUF 5 billion in 2007, with an increase of 16 per cent compared to 2006. They are planning to reach 6 billion this...

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Answer:

All brands try to represent something. When successful, this results in a connotation like hip-hop with Sprite, or chasing chicks with Axe, or a positive attitude to life with Coke....

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Uninterrupted expansion by Kékkúti

Total revenues of Kékkúti Ásványvíz Zrt. from sales of mineral water exceeded HUF 12 billion last year. The three Kék-kuti brands, Theodora, Nestlé Aquarel and Perrier held a combined market...

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Makes even dirty work tidier

Creative designers of STI group have done their best to reproduce the shape of the new Vileda sponge product line in their blue displays. Several versions of the display have...

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Increase at women fashion by Hugo Boss

Fashion group's sales grow 9% to EUR 1,632 million, Earnings before interest and taxes (EBIT) increased by 19% to EUR 220 million.   In Germany, HUGO BOSS again saw sales...

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Store openings, online sales boost H&M

Swedish fashion retailer Hennes & Mauritz AB posted a 28 percent rise in first-quarter profits from strong online sales, new stores, and a beneficial exchange rate.   Europe's second-largest clothing...

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Nordic Partners' buy Hame

The Czech anti-monopoly office UOHS said it has approved Icelandic company Nordic Partners' acquisition of the largest Czech canned food producer Hame.  The price of the deal was not disclosed....

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Coop-Carrefour Deal ended in Switzerland

The former Carrefour hypermarkets will be Coop Megastores from June, so the Coop chain has now 24 big stores in the Alpen country.  The Swiss watchdog approved Coop to buy...

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Fourth Hungarian among the best McDonald's employees

Agnes Horvath (33), Operations Director of McDonald’s Hungary is the youngest from the Hungarians who got this award.  The McDonald’s President’s Award, the most prestigious McDonald’s employee award across the...

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Fresh products from Lekkerland

Thanks to the new ice-romm of the company, built from 50,000 euros in Budapest, in the logistic center of the company, from 1 Marc Lekkerland can deliver 30 kind of...

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8 new Profi stores in Romania

Profi Rom Food, operator of the Profi and Albinuta store networks in Romania, plans to invest E8.0m in 2008 to open new Profi stores in the country.  The company will...

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