Company and Personal News

New country manager

Zoltán Dercze has been appointed the new country manger of Coface Hungary. Previously, he had been the deputy general director of Magyar Exporthitel Biztosító Zrt. (Mehib)....

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2007 – a year of success and strategic decisions

In spite of negative processes in the sector, 2007 was a successful year for SIÓ-Eckes Kft. The restructuring of brands was completed as planned. SIÓ-Eckes Kft. has retained its market...

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Body care for older generations

As European societies are ageing, manufacturers are increasingly turning their attention the over 50 age group. Dove is a good example of this trend. – We believe that older age...

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Question:

How in your opinion is the role of TV and traditional media going to change in the next five years regarding FMCG companies? Which media channels would you recommend for...

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Successful campaign for collecting donations in Spar stores

One hundred and thirty tones of non perishable food has been collected nation-wide in Interspar, Kaiser’s and selected Spar stores by the Magyar Máltai Szeretetszolgálat between 14-19. December. This was...

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Answer:

At the moment, the FMCG sector does not seem to be too enthusiastic about changes in the media market, which means traditional media is still preferred. The FMCG sector is...

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More global name for IMIGe

IMIGe Hungária, like other members of the group will operate under the name IMIGe, a company of POS Media Europe. IMIGe and Sales Activation Solutions (SAS) established a new holding...

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Dynamic Royal Brinkers

Experts from Royal Brinkers take great care to ensure that the latest market trends are reflected by their assortment. As a result of clear changes in consumer habits, the Royal...

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GEFCO duplicated its sales in Hungary

The EFCO logistics integrator specialis had HUF 4 billion income, twohold as last year.   Half of the sales came from distribution of vehicles and groupage and full/part-load road transport....

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Henkel 4Q Net Profit +11%

In the full year, Henkel posted sales of EUR13.07 billion, up 2.6% from 2006, organic sales grew 5.8%.   Earnings before interest and taxes, or EBIT, in the fourth quarter...

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Fine on Magyar Cukor Zrt. because of water pollution

In February 33,000 m3 pollutioned water fall into brook Ikva from company's distroyed reservoir. The bad case happened in Magyar Cukor's Petohazi plant, the firm has to pay HUF 22...

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Intelligence ADT Ultra•Max at Marionnaud

8 of the 10 international retail chains prefer ADT's solutions.   After a successful test periode in 2007 Marionnaud choose for protection the Ultra-Max®, the authentic Acousto-Magnetic technology. The first...

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Extra guarantee at Indesit Company

Customer can raise the „normal” two years guarantee at Indesit products with another two, at Hotpoint-Ariston products with extra 3 years.  According to GFK Research Company on the Hungarian market...

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Electrolex sales over HUF 200 billion

The sales growth is to thank to the capacity increase of the plants in Jaszbereny and Nyiregyhaza. Last year Electrolux sales increased with 11% to HUF 201.1 billion. The company...

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Procter & Gamble Co to cut about 15 percent of its management staff

The company aims to accelerate annual productivity growth from 6 percent to 7 or 8 percent over the next five years. The world's largest household and personal-care products maker also...

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Aldi enters the Polish market

The German discounter Aldi, opened its first seven stores in Poland on 25 February. The network’s discounts are located in Poznan, Jelenia Gora, Sulechow, Glogow, Zory, Brzeg and Tarnowskie Gory....

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One third market share for Heineken Hungaria

In spite of bad business environment the company increased its sales and profit in 2007.   Last year the company sold 9% more beer, almost 2,400 hectoliters, the nettó sale...

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Anheuser-Busch Considering Counter-bid For Scottish & Newcastle

Anheuser-Busch reported to be examining whether to launch a last-ditch counter-offer for Scottish & Newcastle, the UK's biggest brewer. According to an unsourced article in the Sunday Times newspaper, the...

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Auchan To Revamp Private Label Packaging

The new packaging focus on modern looks and clarity. The programme, which was started at the end of 2007, has been rolled out to 800 of its 10,000 lines. Auchan...

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Kofola Buys Slovak Non-Alcoholic Wine Brand

The Czech company becomes Coke Zero competitor with bez soda launch. Czech beverage firm Kofola has acquired the “Vinea” brand, also known as the “non-alcoholic wine” from Slovak wine producer...

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M&S Reported To Be Discussing Moves Into India And Israel

Marks & Spencer is in talks with India's Reliance Retail for an equal joint-venture for apparel, food and cafes, according Economic Times, citing unnamed sources. A deal could be reached...

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Less handicraft wine, but solid image by Monarchia

The trade company decreases its wine offer and building a strong brand. The Hungarian member of the Monarchia Matt International group, Monarchia Winery cut down its bidding from 25 to...

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Supermarket giants in online price war

Britain's biggest supermarkets are preparing for a fierce online price war to gain market share and lure shoppers away from rivals.  Escalating competition between the dominant players prompted one executive...

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Wal-Mart doesn't grow its suppliers from China

The retail giant is present with shops in China, but doesn't believes in the product made there.  Wal-Mart said it will continue to source an estimated $9 billion of manufactured...

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Developments at Hungexpo

In the latest phase of improvements made by owner GL events, construction has been launched on Pavilion G.Gross exhibition space there will be 9,504 sq m, the indoor high 12...

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Director of Pecsi Beer Manufacture leaves the company

Andras Csengõ leads the company, belongs to Austrian Ottakringer-Group, since 2005.  The manager leaves the company on 1. March because of strategic clash of opinion, but he is still the...

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Cadbury to Plan 250 Million euro Investments in Poland

Poland has been in competition with other Eastern and Central European countries for the Cadbury business, which could create 1,000 jobs.  Cadbury is already present on the Polish confectionery market...

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Remaking the in Hungary 10 Years Old Praktiker

The „Do it yourself” store chain has 17 units in the country, but it plans new stores in the next years. The company has festal ad campagne, organised by its...

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Camel Gets a Makeover

Though the enduring image of the Camel has not changed in the updated packaging, the animal is surrounded by a fresh look. The box also touts the brand's history: “Since...

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