Company and Personal News
Peroni Nastro Azzurro: bottled Italian style
Date: 2010-06-18 00:00:02
In the early sixties, mainly as the result of Fellini's films, the elegant Italian clothing came into fashionm all around the world, like sun glasses and the dolce vita lifestyle....
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Tchibo wins Superbrands award
Date: 2010-06-17 08:00:00
This year the Superbrands jury conveyed for the 16th time and decided that Tchibo, the ambassador of quality coffee consumption deserved a Superbrands award. Superbrands is an initiative with two...
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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
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Another gold medal for Demeter Winery
Date: 2010-06-17 08:00:00
Demeter Winery’s Hanga 2009 won a gold medal at the 34th Challenge International du Vin competition in Bordeaux. Hanga 2009 is a dry, refreshing wine – 70 percent linden leaf...
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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
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Univer: funding the development of schools
Date: 2010-06-17 08:00:00
On 30 April, Univer Product Zrt.’s ‘Let us make our school a winner! 2009-2010’ programme ended. More than 1,200 primary and secondary schools took part in the programme, in which...
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Most successful promotion of the year 2009. Silver medal: STR8 consumer promotion; Speed up with STR8!
Date: 2010-06-17 08:00:00
18-34 years old, city living men of AB status were the target group of the STR8 brand campaign of Trade 90 member of Sarantis Group, between 8 June and 2...
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Long lasting freshness for men
Date: 2010-06-17 08:00:00
Henkel developed Fa Men 3D Protect deodorants for men who lead an active life. These deos guarantee a long lasting freshness in three dimensions: they reduce perspiration, neutralise body odour...
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Making gold with Házi Piros
Date: 2010-06-17 08:00:00
Házi Piros Kft., one of the key companies on the spice and seasoning market, is twenty years old. Commercial director Gábor Heltai answered our magazine’s questions. What were the most...
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Liquid detergents of the future
Date: 2010-06-17 08:00:00
After Persil washing powders, Henkel is now using its successful Cold Active technology with Persil gels. The technology guarantees squeaky clean clothes when washing at 30 °C. New Persil Cold...
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Intelligenr supply chain management
Date: 2010-06-17 08:00:00
XAPT Hungary Kft. is a dynamically developing IT company, the main profile of which is the selling, installation, training and customising of the Microsoft Dynamics integrated business management system. XAPT...
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New directors at FrieslandCampina
Date: 2010-06-17 08:00:00
From 1 April 2010, Péter Szautner is the new managing director of the market leading company in the Romanian milk sector, while Razvan Orbulescu is the new consumer marketing director...
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MPL conquers the Internet too
Date: 2010-06-17 08:00:00
An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...
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Pedigree® Adoption Programme continues
Date: 2010-06-17 08:00:00
Pet food manufacturer MARS Hungary continues its programme for improving the conditions of dogs living in shelters. The revenues from Pedigree® product sales between 1 June and 30 November 2010...
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Renowned artists in the Hungarian jury of Henkel.Art.Award 2010
Date: 2010-06-17 08:00:00
Henkel Hungary put artists Szabolcs KissPál and Csaba Nemes, art critic Gábor Pfisztner and art historian Judit Angel on the jury panel of Henkel Art.Award 2010, to decide on 21...
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Question: Recently the 15-year old Hungarian Brand Association held its general meeting. A new president was elected: Tamás Ács, the managing director of Mars Hungary. How would you summarise the meeting, what do you expect from this year and what will you do first as president?
Date: 2010-06-17 08:00:00
Answer: My first task is to say thank you to all my fellow members for putting their trust in me. At the meeting we voted on the 2009 annual report...
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New executives in Borsodi’s management
Date: 2010-06-17 08:00:00
Borsodi Brewery’s former marketing director, Zsolt Mészáros returned to the post. He has recently been responsible for the HoReCa and Small Food channels in sales. Vladan Matić, the company’s new...
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The secret of good beer is in the pouring
Date: 2010-06-17 08:00:00
Soproni launched its Perfect Pouring programme, the aim of which is to make bars and restaurants comply with all the hygienic and pouring technology rules – which would evidently result...
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A new look and new content from Sága
Date: 2010-06-17 08:00:00
In 2010, Sága sports a completely new look: a more modern Sága logo will appear on packagings, which emphasise products’ premium quality. Selyemsonka will be available in Piquant and Bear’s...
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Tesco strengthens its team with a Hungarian executive
Date: 2010-06-17 08:00:00
As of 10 May, Viktor Jegesi is replacing Steve Reynolds in the marketing director’s seat of Tesco Hungary. Viktor Jegesi joined the Tesco team in 1997 and before his appointment...
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Pink world champion
Date: 2010-06-17 08:00:00
This spring Martini Rosato won the only gold medal in its category at the 10th World Spirits Competition in San Francisco. Rosato, the youngest product in the MARTINI family, convinced...
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Day of truth
Date: 2010-06-17 08:00:00
On 18 May, Update International Kft. gave a press conference, announcing that clinical research proved that the statements of the Update system were true. 80 overweight or obese patients participated...
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Another three silver medals for Törley Group
Date: 2010-06-17 08:00:00
At the 16th Concours Mondial Bruxelles wine competition, held in Sicily on 23-25 April, Törley’s Hungaria Extra Dry, Chapel Hill Sparkling Chardonnay Brut and Chapel Hill Sparkling Pinot Noir Rosé...
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Tesco is sectorial No.1 in responsible business operation
Date: 2010-06-17 08:00:00
In comparison with the company’s performance last year, Tesco Hungary did 21 percent better in the field of responsible business operation, thanks to the company’s CSR activity. The retail chain...
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Henkel donated further defibrillators
Date: 2010-06-17 08:00:00
Henkel Hungary placed three defibrillators in Békés County: one in a Békéscsaba health institution situated on Lencsési Road and two in Henkel’s Körösladány plant. The portable devices can be used...
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Tesco recruited new regional suppliers
Date: 2010-06-17 08:00:00
On 3 June, Tesco Hungary organised a suppliers’ forum in Sopron for farmers and manufacturers in Győr-Moson-Sopron, Zala, Vas and Veszprém counties. Tesco’s intention was getting to know new suppliers,...
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NIVEA has become a HotBrand!
Date: 2010-06-17 08:00:00
NIVEA was voted the most popular brand at Hot Brands 2009 in the beauty care category. On Sanoma Budapest’s youth-community website www.hotdog.hu registered users, mostly secondary school and university students,...
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Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00
Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....
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One million Forints went to Székesfehérvár
Date: 2010-06-17 08:00:00
Alcoa Fehérvár KC’s supporters were the most active in the game organised by Arany Ászok and they won HUF 1,000,000 for their team. Between 8 April and 8 May, those...
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Treasure hunting in METRO
Date: 2010-06-17 08:00:00
The interior of the new METRO store in eastern Pest has been redesigned and now professional buyers can find their products more easily and comfortably. Buyers even had a chance...
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