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(HU) Coca Cola – Business Days 2018

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(HU) Alfa Romeo – Business Days 2018

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Magazine: The great Hungarian POS/POP tool overview

Shoppers come across innumerable POS/POP tools while shopping, all of which are fighting for their attention. Some of them are noticed, while others remain invisible. What POS/POP tool manufacturers and their customers...

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55 billion forints for dairy farmers

The Rural Development Programme had earmarked HUF 36.5 billion in subsidies for the well-being of cows. Since applications for funding were sent in for a value of HUF 55.4 billion, the...

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Magazine: Comprehensive survey on shopping habits

In 2014 POPAI Hungary Association conducted a representative shopping habits survey, with the involvement of 23,000 shoppers in 6 hypermarkets. The study’s objective was to give relevant information on consumer decision...

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Sustainable motivation

Today sustainability is a real buzzword and it can also be used when talking about the labour market. Just a few days ago I heard a job seeker asking the question...

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Media multiplier research in Hungary

In 2010 Sanoma Media and GfK cooperated within the framework of a Media Multiplier research in Hungary, which proved that the efficiency of monomedia (usually television) campaigns is smaller than...

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New wheat opened at 42,800 forints in July

According to data from the Central Statistical Office (KSH), in July 2017 agricultural production prices were 3 percent higher than in the same period of 2016. This rise was the...

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Magazine: Changing attitude in the laundry detergent market

Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...

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FAO: Wheat and meat push FAO Food Price Index higher in June

Global food commodity prices rose in June, led by wheat and meat prices. The FAO Food Price Index, a monthly trade-weighted index tracking international market prices of five major food...

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World Export Development Forum: with over a 100 business meetings

The World Export Development Forum (WEDF), the flagship event of the Geneva-based International Trade Centre (ITC), will be held in Budapest, Hungary, on 25-26 October 2017, hosted by Hungary’s Ministry...

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Changes in Croatia

This year Croatian supermarket chain Konzum will close 80-100 stores. The company’s spokesperson told: every year they close some of the stores that don’t perform well, but this year’s restructuring...

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Szent István University, Buda Campus

Cooperation opportunity in dual education for managing the workforce shortage The Faculty of Food Science of Szent István University will add more dual cooperations with companies to its programme, starting...

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Magazine: Five consumer reactions to the increase in coffee prices

In the long term the price of coffee keeps rising in the world market. In the June 2016-May 2017 period the prices of most major coffee brands increased, some by 15-20...

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2.25 billion cups of coffee a day

According to the latest Euromonitor Report on Coffee survey, the world’s hot drinks market represents a value of USD 137 billion, from which USD 79 billion is coffee sales. The...

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Debts not paid before the deadline can easily ruin a company

Financial planning is one of the most important things in a company’s life – and one of the most difficult ones as well. Even the best plans can collapse if...

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Digitisation and experience: the future of the industry

IBM did a survey among product manufacturers, examining the effects of the latest technological innovations. According to 63 percent of respondents, the market competition isn’t taking place between companies any more:...

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Industrial distributors are fighting for survival

Results of the 2017 UPS Industrial Buying Dynamics survey show that the opportunities created by e-buying are changing the European industrial value chain, and traditional distribution companies must work very...

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A beauty from the countryside: Austrian Spar store wins prize

A Spar Austria store in Schönberg has been honoured with the ‘Forum Land-Preis’ recognition. Every year a store that does a lot for the community where it works is rewarded...

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Let’s show shoppers that world-class products are made in Hungary!

Eszter Benedek, managing director of HUNGARIAN PRODUCT Nonprofit Kft. is of the opinion that Hungarian product manufacturers need to join forces and show consumers that the Hungarian food industry makes...

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L’Oreal is the most equal employer

In the Equileap 2017 ranking – which tested how efficiently companies are working for equality between men and women at workplaces – L’Oreal finished first ahead of 3,000 other companies....

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Hungarian Treasures programme series starts

HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours introducing some of the country’s cultural, natural and historical values. With the new initiative the company’s...

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POP solutions from the Silicon Valley to the Napa Valley

In the last 70 years all US advertising agencies and display manufacturers in the West Coast gathered every year to share knowledge and inspire one another. In the following you can...

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Hungarian university students want to start their own business, foreign ones wish to work for a multinational company

According to the latest Career Plan survey conducted by the Budapest Metropolitan University (METU) with the participation of 350 Hungarian and foreign 1st-year students, after graduation the most attractive idea...

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SMEs say this is the best in being an entrepreneur

According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, a survey conducted with the participation of 500 Hungarian SMEs found that entrepreneurs are most motivated by...

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Autumn EKÁER inspections

From August the National Tax and Customs Administration (NAV) will perform a large number of inspections. Until 20 September finance guards will check weather lorries comply with the rules of the...

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Financial support for food and drink vending machine operators

The Ministry for National Economy has published a government decree on financially supporting the equipping of vending machines with the mandatory supervision unit (AFE). From a total budget of HUF 3.24...

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There is no such thing as a ‘buy’ button

Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...

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A well-prepared consumer protection manager can generate profit

On 30 June the summer workshop of the Consumer Protection Manager Association (FORE) was the place where the ‘Consumer Protection Manager of the Year’ programme was announced. It was the 2013...

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