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(HU) Coca Cola – Business Days 2018
Date: 2017-10-04 09:37:32
Sorry, this entry is only available in HU....
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(HU) Alfa Romeo – Business Days 2018
Date: 2017-10-04 09:04:54
Sorry, this entry is only available in HU....
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Magazine: The great Hungarian POS/POP tool overview
Date: 2017-10-04 07:36:52
Shoppers come across innumerable POS/POP tools while shopping, all of which are fighting for their attention. Some of them are noticed, while others remain invisible. What POS/POP tool manufacturers and their customers...
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55 billion forints for dairy farmers
Date: 2017-09-27 09:30:45
The Rural Development Programme had earmarked HUF 36.5 billion in subsidies for the well-being of cows. Since applications for funding were sent in for a value of HUF 55.4 billion, the...
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Magazine: Comprehensive survey on shopping habits
Date: 2017-09-26 07:47:36
In 2014 POPAI Hungary Association conducted a representative shopping habits survey, with the involvement of 23,000 shoppers in 6 hypermarkets. The study’s objective was to give relevant information on consumer decision...
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Sustainable motivation
Date: 2017-09-23 20:39:28
Today sustainability is a real buzzword and it can also be used when talking about the labour market. Just a few days ago I heard a job seeker asking the question...
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Media multiplier research in Hungary
Date: 2017-09-23 19:34:06
In 2010 Sanoma Media and GfK cooperated within the framework of a Media Multiplier research in Hungary, which proved that the efficiency of monomedia (usually television) campaigns is smaller than...
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New wheat opened at 42,800 forints in July
Date: 2017-09-23 14:55:14
According to data from the Central Statistical Office (KSH), in July 2017 agricultural production prices were 3 percent higher than in the same period of 2016. This rise was the...
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Magazine: Changing attitude in the laundry detergent market
Date: 2017-09-22 07:36:43
Liquid detergents and capsules are more and more popular in the laundry detergent market; at the same time the powder format is becoming less important. As for retail channels, sales are...
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FAO: Wheat and meat push FAO Food Price Index higher in June
Date: 2017-09-19 09:40:56
Global food commodity prices rose in June, led by wheat and meat prices. The FAO Food Price Index, a monthly trade-weighted index tracking international market prices of five major food...
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World Export Development Forum: with over a 100 business meetings
Date: 2017-09-18 11:10:16
The World Export Development Forum (WEDF), the flagship event of the Geneva-based International Trade Centre (ITC), will be held in Budapest, Hungary, on 25-26 October 2017, hosted by Hungary’s Ministry...
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Changes in Croatia
Date: 2017-09-14 10:11:08
This year Croatian supermarket chain Konzum will close 80-100 stores. The company’s spokesperson told: every year they close some of the stores that don’t perform well, but this year’s restructuring...
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Szent István University, Buda Campus
Date: 2017-09-08 10:17:29
Cooperation opportunity in dual education for managing the workforce shortage The Faculty of Food Science of Szent István University will add more dual cooperations with companies to its programme, starting...
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Magazine: Five consumer reactions to the increase in coffee prices
Date: 2017-09-08 07:26:35
In the long term the price of coffee keeps rising in the world market. In the June 2016-May 2017 period the prices of most major coffee brands increased, some by 15-20...
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2.25 billion cups of coffee a day
Date: 2017-09-06 10:30:48
According to the latest Euromonitor Report on Coffee survey, the world’s hot drinks market represents a value of USD 137 billion, from which USD 79 billion is coffee sales. The...
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Debts not paid before the deadline can easily ruin a company
Date: 2017-09-04 10:30:48
Financial planning is one of the most important things in a company’s life – and one of the most difficult ones as well. Even the best plans can collapse if...
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Digitisation and experience: the future of the industry
Date: 2017-08-30 23:30:37
IBM did a survey among product manufacturers, examining the effects of the latest technological innovations. According to 63 percent of respondents, the market competition isn’t taking place between companies any more:...
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Industrial distributors are fighting for survival
Date: 2017-08-30 23:30:36
Results of the 2017 UPS Industrial Buying Dynamics survey show that the opportunities created by e-buying are changing the European industrial value chain, and traditional distribution companies must work very...
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A beauty from the countryside: Austrian Spar store wins prize
Date: 2017-08-30 23:30:33
A Spar Austria store in Schönberg has been honoured with the ‘Forum Land-Preis’ recognition. Every year a store that does a lot for the community where it works is rewarded...
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Let’s show shoppers that world-class products are made in Hungary!
Date: 2017-08-30 23:30:23
Eszter Benedek, managing director of HUNGARIAN PRODUCT Nonprofit Kft. is of the opinion that Hungarian product manufacturers need to join forces and show consumers that the Hungarian food industry makes...
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L’Oreal is the most equal employer
Date: 2017-08-30 23:30:20
In the Equileap 2017 ranking – which tested how efficiently companies are working for equality between men and women at workplaces – L’Oreal finished first ahead of 3,000 other companies....
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Hungarian Treasures programme series starts
Date: 2017-08-30 23:30:00
HUNGARIAN PRODUCT Nonprofit Kft. has launched a new series of programmes: Hungarian Treasures offers one-day tours introducing some of the country’s cultural, natural and historical values. With the new initiative the company’s...
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POP solutions from the Silicon Valley to the Napa Valley
Date: 2017-08-30 16:32:38
In the last 70 years all US advertising agencies and display manufacturers in the West Coast gathered every year to share knowledge and inspire one another. In the following you can...
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Hungarian university students want to start their own business, foreign ones wish to work for a multinational company
Date: 2017-08-30 16:07:45
According to the latest Career Plan survey conducted by the Budapest Metropolitan University (METU) with the participation of 350 Hungarian and foreign 1st-year students, after graduation the most attractive idea...
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SMEs say this is the best in being an entrepreneur
Date: 2017-08-30 15:54:15
According to Viktor Zoltán Kovács, the head of K&H Bank’s SME marketing division, a survey conducted with the participation of 500 Hungarian SMEs found that entrepreneurs are most motivated by...
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Autumn EKÁER inspections
Date: 2017-08-30 15:41:03
From August the National Tax and Customs Administration (NAV) will perform a large number of inspections. Until 20 September finance guards will check weather lorries comply with the rules of the...
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Financial support for food and drink vending machine operators
Date: 2017-08-30 15:33:59
The Ministry for National Economy has published a government decree on financially supporting the equipping of vending machines with the mandatory supervision unit (AFE). From a total budget of HUF 3.24...
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There is no such thing as a ‘buy’ button
Date: 2017-08-30 15:24:46
Neuromarketing has been a scientific discipline since 2007. Before that neuromarketing was considered to be a methodology that adds something extra to traditional marketing research, but by now it has been...
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A well-prepared consumer protection manager can generate profit
Date: 2017-08-30 15:17:32
On 30 June the summer workshop of the Consumer Protection Manager Association (FORE) was the place where the ‘Consumer Protection Manager of the Year’ programme was announced. It was the 2013...
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