Top 10 most valuable beer brands in the world

By: Trademagazin editor Date: 2023. 08. 04. 09:29

New research has revealed which beer brand is the most valuable in the world this year, with the previous title-holder taking second place in 2023 to a new frontrunner.

Brand valuation consultancy firm Brand Finance has published its annual report analysing the world’s top 50 most valuable beer brands. Here we are bringing you the 10 highest-ranking brands in the list.

Consumer preferences and buying habits are changing, with economic hurdles like the cost-of-living crisis and inflation limiting disposable incomes. However, the trend for beer drinkers has been towards drinking better, rather than more, according to Brand Finance.

Henry Farr, associate director at Brand Finance, said of the report:

“It seems like beer drinkers are not necessarily drinking more, but instead, are drinking better. Visits to bars and restaurants are becoming less regular and less spontaneous, meaning many consumers are looking to trade-up on their beer of choice, prioritising taste and quality over price. Beer brands that are delivering on high quality premium lagers seem to be doing well.”

But which brands are the biggest contributors to the value of the beer category worldwide? Here’s the list:

1.         Heineken

2.         Corona

3.         Budweiser

4.         Bud Light

5.         Modelo

6.         Snow

7.         Kirin

8.         Asahi

9.         Coors

10.       Miller Lite

The Drinks Business

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