Shoppers liked going to dm stores in 2019 too

In 2019 sales by dm went above HUF 112 billion, having grown by more than 8 percent while the number of the chain’s drugstores didn’t change. The company keeps refurbishing stores and last year the number of dm’s active beauty loyalty programme members exceeded 1 million.

Roland Kanyó
marketing and
PR-manager
dm Magyarország

Marketing and PR manager Roland Kanyó told: due to the coronavirus pandemic soap, hand sanitiser, disinfectant, vitamin and paper product sales have multiplied. In the first half of 2020 dm concentrates on new products, which will be launched based on customer feedback – a questionnaire survey has revealed that shoppers want even more sustainable products. //