This year’s first POPAI meeting

GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was GfK’s product consultant Andrea Földvári, who shared international experiences in POS tool planning and use. Nikoletta Bene, SPAR’s head of marketing was the second presenter: she introduced the retail chain’s in-store solutions. POPAI Hungary’s next meeting will be at Unilever Hungary on 10 May. //