This year’s first POPAI meeting
GfK was the host of this year’s first POPAI meeting. On 22 March the main topic was the returns made by POS materials and how to plan this. The first speaker was GfK’s product consultant Andrea Földvári, who shared international experiences in POS tool planning and use. Nikoletta Bene, SPAR’s head of marketing was the second presenter: she introduced the retail chain’s in-store solutions. POPAI Hungary’s next meeting will be at Unilever Hungary on 10 May. //
Related news
SPAR’s popular shopping application has been added with a practical novelty
From the middle of July, proof-of-purchase blocks will also be…
Read more >GfK’s German consumer sentiment index for August improved
The German consumer sentiment index of the Nuremberg economic research…
Read more >SPAR also helps its small producers with an application based on artificial intelligence
SPAR Hungary has further expanded its partner program for small…
Read more >Related news
A new office responsible for food safety and retail trade can be established under the leadership of Márton Nagy
A new top organization called the National Trade Office could…
Read more >K&H: Almost two-thirds of businesses are planning development
The majority of domestic micro, small and medium-sized enterprises, 61…
Read more >KSH: industrial production fell by 8.2 percent in June
In June 2024, the volume of industrial production was 8.2…
Read more >