Just one in five Aussies eat meat daily

New research from Toluna reveals that Australia’s meat consumption is on a decline, with only 20 per cent of respondents eating meat daily. Although the survey sample was relatively small – just 1026 people – the result was clear.

According to the study, the biggest concern for reducing meat intake is health concerns (65 per cent), followed by the cost of meat (40 per cent),  environmental reasons (30 per cent), and moral reasons (12 per cent).

The study shows that Australians want to eat better than they currently do, with 69 per cent of the respondents wanting their diet to be “very healthy” in the future.

One in four respondents said they had tried out plant-based meat alternatives and a majority of them said they’d continue to purchase them in the future.

The Covid-19 pandemic has also proven to be a barrier, with the majority stating it has impacted their overall health and attitudes to healthy eating.

Inside FMCG