VAT reduction and the flexitarian diet were the topics at the Plant-Powered Perspectives conference

By: Trademagazin Date: 2022. 12. 01. 12:02

This year, the Plant-Powered Perspectives conference, a professional meeting for plant-based food manufacturers, catering businesses and civil organizations, was held in Hungary for the second time. One of Danone’s best-known brands, Alpro, was also represented at the event, where the company discussed the issue of reducing VAT on plant-based drinks and desserts.

Why should the state support plant-based nutrition? – the question arose

The event, which was launched last year in a tradition-creating manner, appeared at an even higher level this year, with numerous actors and useful programs. The sold-out event held at the METRO Gastro Academy focused on the main challenges of the sector, which require solutions in the short and medium term, so that the domestic growth of plant-based products can continue, and knowledge of the flexitarian diet can reach as many people as possible.

The presentations and panel discussions were grouped around four major themes, thanks to which the market and legislative environment, the most important issues of plant-based food production and hospitality, as well as topics affecting business growth were discussed. It was clear from the presentations that the number of people consciously reducing their consumption of food of animal origin – but not completely abandoning it – is increasing. number of flexitarian consumers, who can be a serious target market for domestic businesses.