Posts From trademagazin

Pickwick Fruit Amour gyümölcstea a szilva, vanília és fahéj ízével Pickwick Fruit Amour gyümölcstea az őszibarack és az eper ízével

100% fruit based Pickwick Fruit Amour does not contain tealeaves, therefore its caffeine-free....

Read more

Mándy-féle 8 tojásos száraztészta tönkölyőrleménnyel

New composition with keeping traditional values, innovations directed at healthy eating and extra fibre content from the added ground spelt....

Read more

Dán szalámi, Eredeti Magyar Paprikás szalámi/KAISER

Popular Kaiser salamis are now available in the deli counter as well....

Read more

Xellent Swiss Vodka

Xellent vodka is distilled in three phases in Willisau, Switzerland. Its basic ingredients are top-quality organic rye and Alpine glacier water of unparalleled purity....

Read more

Tibi narancsos-gyömbéres

Once again, tibi surprises consumers with a new seasonal product: ginger-orange cream-filled milk chocolate....

Read more

Happy Day

The Happy Day product family introduces two new flavours....

Read more

Bref 3–Aktiv – WC-illatosító és légfrissítő egyben

The innovation is that the perfume emitted by the scent pearls in Bref 3-Aktiv’s third container is in harmony with the scent of the cleaner and air freshener in the...

Read more

Silan Perfume Essence öblítők – A luxus új illata

New Silan Perfume Essence premium softeners are available in three exclusive long-lasting scents, all of them designed by leading perfume makers....

Read more

Raffaello T14 Csillag

The exclusive look is guaranteed by the eye-catching, Christmas-spirit evoking gift box packaging....

Read more

Pickwick

Caffeine-free Pickwick rooibos teas give us a 5-minute break in the everyday rush while we enjoy the nice, fruity flavours. Now we can try the new strawberry-pomegranate flavoured Pickwick rooibos...

Read more

The recipe of a rejuvenating treatment from Házi Arany

Gábor Heltai, the director of Házi Piros Paprika Kft. and their agency, Czino Trade Solutions decided to blend a few classic ATL tools with on-line marketing and in-store tools in...

Read more

Europe’s Day in Commerce for the fifth time in Hungary

The National Association of Entrepreneurs and Employers as the Hungarian member organisation of EuroCommerce organised the domestic Europe’s Day in Commerce on 3 November. László Herczog, the Minister of Social...

Read more

Awards presented at Europe’s Day in Commerce, 2009

Klauzál Gábor Prize: Posch Péter, WestEnd Ingatlanhasznosító és Üzemeltető Kft. ügyvezető igazgatója; Dr. Vígh Gábor, Mammut Zrt. vezérigazgatója; Ay János, MKIK koordinációs és marketing igazgatója; Boros Péter, COOP Győr Zrt....

Read more

“Many retail companies would like to be in our place”

Péter Boros, CEO of COOP Győr Zrt. was awarded the Klauzál Gábor Prize. Q: Could you list the most important steps in your career? A: I started out as an...

Read more

VOSZ aims for government-level interest representation

Besides celebrating, on Europe’s Day in Commerce complaints were also voiced: the sector mostly laid the blame on the government for the sector’s problems. We asked what the reasons were...

Read more

Solutions for a more efficient retail

The Laurel group held a conference at Balatonalmádi’s Ramada Hotel & Resort Lake Balaton on 15-16 October. In the lobby, the company’s own, exclusively represented and partner companies’ innovations awaited...

Read more

An age group waiting to be discovered

At the last meeting of Trade Marketing Klub in 2009, the topic was consumption habits of the + 50 age group and their shopping potential. Zsuzsanna Hermann, Trade magazin’s editor...

Read more

Macfrut 2009 – Innovation and global trends

On 9 October, the 26th Macfrut exhibition and fair closed its gates in Cesena, Italy. The first European-level summit of the fruit sector was also held at the 3-day event....

Read more

From Hungarian salami to wild garlic

– This year’s Anuga showed that the food sector is capable of remaining stable even at the time of crisis, because people will always have to eat – Dierk Frauen,...

Read more

Tastes in the mirror

Winning the trust of consumers is essential, because a certain part of the press projects a negative image of food products. A good example of this is influential German magazine...

Read more

Milk procurement price: dream and reality

On Sunday evening 250 decision makers from the milk sector gathered to discuss how to cope with the market disturbances caused by over-production. Ake Hantoft, president of Arla told that...

Read more

Increasing public demand for cheap products

According to the datas of GfK Hungária Market Research Institute; in the third quarter of 2009, the households purchased recommended daily products 1.3 percent lower than a year earlier. However,...

Read more

Domestic food retail sales increased in value, decreased in volume in the third quarter

According to Nielsen market research company; with Hungary food retail sales volume decresed in nine European countries in the third quarter, compared to last year’s July -September. In Hungary, the...

Read more

SPAR became ” This year’s committed dealer of Hungarian goods”

The SPAR Magyarország Kereskedelmi Kft. won ” This year’s committed dealer of Hungarian goods” prize of Magyar Termék Nonprofit Kft. on the professional competition of Progressive Magazine on 27th November...

Read more

We like Hungarian products in vain

It seems difficult to carry out the goal that the proportion of imported foods should be reduced to 20 percent, on the shelves of the domestic stores. The share of...

Read more

Thinking of you Tibi – with love

The Bonbonetti Group would like to cause delight with specific surprise to the residents of children homes. Bakáts Tibor Ambassador of Tibi Chocolate and Jóban Rosszban stars – Végh Judit,...

Read more

London is an attractive winter destination

British Airways has announced that passengers reservation to London for the winter season increased by 20 percent, compared to last year. Due to the hedge-hopping of the pound, London became...

Read more

Hungarian goose thigh will disappear from IKEA restaurants

According to the German news agency the DPA; Hungarian goose thigh will disappear from the restaurants of the Swedish furniture group. Four Paws strikes again on the Hungarian goose breeders:...

Read more

Tesco stores are preparing for Santa Claus

The all available chocolate Santa Claus figurines would enfold the road between Budapest and Siófok, if we could put them together side by side. The giant supermarket chain is waiting...

Read more

The COOP Santa Claus Minitrain is in Szolnok again

The COOP Santa Claus Minitrain arrived to Szolnok for the third time. Like in the previous years, the COOP Santa Claus Minitrain operating on 3rd and 4th of December in...

Read more
Oldal