trademagazin - Trademagazin

Batteries with elementary power
Date: 2010-09-22 08:00:00

Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...

Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00

Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...

The summer was characterised by lowering pig prices
Date: 2010-09-22 08:00:00

The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that in the first half of 2010 10 percent...

Export plays the main role
Date: 2010-09-22 08:00:00

According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, mainly export-driven economic growth will be around 1 percent this year in Hungary. Industrial production in the first five...

Greece on top of the inflation list
Date: 2010-09-22 08:00:00

EUROSTAT reported that consumer prices diminished in the eurozone in July, in comparison with June. In the EU-27 consumer prices were 1.9 percent higher in the same period. Prices decreased...

Disappointing second quarter results in European food retail
Date: 2010-09-22 08:00:00

In the second quarter less food was sold in retail in ten developed European countries (Hungary included), compared to April-June 2009. In terms of value, Nielsen Growthreporter registered negative performance...

Food import is shrinking
Date: 2010-09-22 08:00:00

In January-May 2010 the volume of export augmented by 17 percent and import growth was at 15 percent. KSH’s quick report reveals that our export balance surplus was HUF 605...

Cream that makes you drunk
Date: 2010-09-22 08:00:00

Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...

Cucumber juice
Date: 2010-09-22 08:00:00

Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...

iPhone-soap
Date: 2010-09-22 08:00:00

Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...

Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00

Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...

Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00

According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...

The food industry was one of the losers again
Date: 2010-09-22 08:00:00

According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...

We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00

In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...

Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00

Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...

The 401-2,500 m² channel strengthened
Date: 2010-09-22 08:00:00

Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...

Coffee brands use prize games to win consumers
Date: 2010-09-22 08:00:00

Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...

Coffee is still a popular and specific drink
Date: 2010-09-22 08:00:00

In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...

Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00

In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...

It is now that brand building among pralines bears fruit
Date: 2010-09-22 08:00:00

Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...

Demand turning to fondant candy in small packaging unit
Date: 2010-09-22 08:00:00

Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...

In a better market position than the average
Date: 2010-09-22 08:00:00

Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...

Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00

Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...

We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...

Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00

Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...

40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00

Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...

At half-time
Date: 2010-09-22 08:00:00

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

Batteries with elementary power Date: 2010-09-22 08:00:00

Food products are expensive, but they slow down inflation Date: 2010-09-22 08:00:00

The summer was characterised by lowering pig prices Date: 2010-09-22 08:00:00

Export plays the main role Date: 2010-09-22 08:00:00

Greece on top of the inflation list Date: 2010-09-22 08:00:00

Disappointing second quarter results in European food retail Date: 2010-09-22 08:00:00

Food import is shrinking Date: 2010-09-22 08:00:00

Cream that makes you drunk Date: 2010-09-22 08:00:00

Cucumber juice Date: 2010-09-22 08:00:00

iPhone-soap Date: 2010-09-22 08:00:00

Hungarian consumers plan their shopping in advance Date: 2010-09-22 08:00:00

Consumers did not feel more inclined to buy in the summer either Date: 2010-09-22 08:00:00

The food industry was one of the losers again Date: 2010-09-22 08:00:00

We continue to spend less on FMCG products Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

The turnover of retail chains’ private label products amounts to 165 billion forints in six months Date: 2010-09-22 08:00:00

Foreign markets – the Balkans States Volume sales are shrinking in many countries Date: 2010-09-22 08:00:00

The 401-2,500 m² channel strengthened Date: 2010-09-22 08:00:00

Coffee brands use prize games to win consumers Date: 2010-09-22 08:00:00

Coffee is still a popular and specific drink Date: 2010-09-22 08:00:00

Non-alcoholic and single-flavour pralines strengthened their position Date: 2010-09-22 08:00:00

It is now that brand building among pralines bears fruit Date: 2010-09-22 08:00:00

Demand turning to fondant candy in small packaging unit Date: 2010-09-22 08:00:00

In a better market position than the average Date: 2010-09-22 08:00:00

Brand building at full speed among chilled candy bars Date: 2010-09-22 08:00:00

We like to buy chilled candy bars for our children Date: 2010-09-22 08:00:00

Demand is shifting towards higher lemon content Date: 2010-09-22 08:00:00

40-percent lemon juice is the most popular Date: 2010-09-22 08:00:00

At half-time Date: 2010-09-22 08:00:00