Posts From trademagazin
One billion support for the school milk program
Date: 2010-09-23 00:04:01
Compared to this year's 400 million HUF, the government will support the school milk program with over one billion HUF next year, although a few years ago, the support was...
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The new Alimentaria&Horexpo Lisboa project has attracted the interest of the entire sector
Date: 2010-09-23 00:03:58
Alimentaria&Horexpo Lisboa is the latest Alimentaria Exhibitions project. The trade show represents the creation of the largest business venue in Portugal for the food and drinks industry, distribution, the hospitality...
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Törley and György-Villa wine auction successes
Date: 2010-09-23 00:03:04
Another record was set up on the charity wine auction of the 19th Budapest International Wine and Champagne Festival. The total amount of 3 million 300 thousand HUF was offered...
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Smaller apple yield Europe-wide
Date: 2010-09-23 00:01:01
This year, the apple will certainly getting more expensive, because one third of the expected crop was damaged by storms and pests. The are also problems with quality, because a...
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Tesco does not launch a web store in Hungary yet
Date: 2010-09-23 00:00:25
While Tesco launches its online store in Poland and in the Czech Republic next year, in Hungary we should wait for Tesco’s webstore. According to Philip Clarke future CEO of...
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Spicy and Mediterranean Füstli: Hungary’s favorite sausages, in two new tastes
Date: 2010-09-23 00:00:05
Füstli became a notion among the meat lovers and is synonymous with the most delicious sausage, which is produced by a unique by technology on the Hungarian market. The Füstli,...
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Kométa debuted with a new TV spot
Date: 2010-09-23 00:00:01
The Kométa ’99 ZRt. is working together with a new advertising agency. The Creative Partners won the company’s brand communication commission on a restricted tender, for about two months ago....
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Cream that makes you drunk
Date: 2010-09-22 08:00:00
Cream is a novelty by a Cleveland company called Kingfish Spirits: flavoured cream with 15-percent alcohol content. Cream comes in vanilla, cherry, caramel, raspberry and chocolate flavours, and it can...
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Cucumber juice
Date: 2010-09-22 08:00:00
Mr. Q Cumber is an all natural crisp and refreshing drink that tastes like you just bit into an ice cold cucumber. With a bit of ice it eases even...
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iPhone-soap
Date: 2010-09-22 08:00:00
Gadget lovers will adore this soap innovation: by using this they do not have to make do without their favourite iPhone. The popular smartphone is now available in soap form...
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Hungarian consumers plan their shopping in advance
Date: 2010-09-22 08:00:00
Hungarian shoppers are some of the most conscious in Eastern Europe: 82 percent of our compatriots say they plan their shopping in advance. More than half of Hungarian shoppers (55...
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Consumers did not feel more inclined to buy in the summer either
Date: 2010-09-22 08:00:00
According to KSH’s quick report, volume sales in retail were down by 4.7 percent in the first six months of 2010 and by 4.6 percent in June, compared to the...
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The food industry was one of the losers again
Date: 2010-09-22 08:00:00
According to KSH, in 13 sub-sectors of the processing industry 9 experienced volume growth. The third biggest sub-sector, food, beverage and tobacco production declined by 5.6 percent because of falling...
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We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00
In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...
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‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...
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Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00
According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...
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The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00
In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...
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Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00
Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...
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The 401-2,500 m² channel strengthened
Date: 2010-09-22 08:00:00
Coffee retail sales decreased by 5 percent in value and by 9 percent in volume in the December 2009-May 2010 period. The six-month coffee market neared HUF 24 billion. However,...
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Coffee brands use prize games to win consumers
Date: 2010-09-22 08:00:00
Although coffee is still one of the most popular products, in the recent period the market contracted significantly. Despite this trend Beatrix Pálvölgyi, Sara Lee Hungary Zrt.’s PR manager is...
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Coffee is still a popular and specific drink
Date: 2010-09-22 08:00:00
In the first half of 2010, 84 percent of Hungarian households bought coffee. Most of them, 65 percent bought ground roasted coffee; the second most popular was 3in1 and cappuccino...
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Non-alcoholic and single-flavour pralines strengthened their position
Date: 2010-09-22 08:00:00
In December 2009-May 2010 praline retail sales diminished by 19 percent in volume and by 13 percent in value, in comparison with the same period in 2009. The size of...
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It is now that brand building among pralines bears fruit
Date: 2010-09-22 08:00:00
Economic recession hit praline sales rather late, in last October-November. Data by Nielsen indicate that average prices grew significantly and small packaging units strengthened their position, while private labels also...
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Demand turning to fondant candy in small packaging unit
Date: 2010-09-22 08:00:00
Fondant candy sales declined: in the period between last November and January 2010 nearly 3,000 tons were sold, 14 percent less than in the same period a year earlier. Nielsen...
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In a better market position than the average
Date: 2010-09-22 08:00:00
Chilled candy bars belong to the group of food products with the biggest turnover: its annual HUF 24 billion market it is the 12th biggest among the 90 measured by...
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Brand building at full speed among chilled candy bars
Date: 2010-09-22 08:00:00
Pöttyös is the best known túró rudi brand, what is more, a survey by Braun & Partners and GfK Hungária in the spring of 2010 revealed that it was also...
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We like to buy chilled candy bars for our children
Date: 2010-09-22 08:00:00
According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying...
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Demand is shifting towards higher lemon content
Date: 2010-09-22 08:00:00
Lemon juice sales decreased in volume but increased in terms of value in the past period. Ágnes Chvojka, Maspex Olympos Kft.’s junior brand manager explained this with this year’s unfavourable...
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40-percent lemon juice is the most popular
Date: 2010-09-22 08:00:00
Nielsen Retail Index reveals that lemon juice retail sales grew by 4 percent in terms of value in December 2009-May 2010, compared to the previous period a year before. The...
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At half-time
Date: 2010-09-22 08:00:00
If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...
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