Posts From trademagazin

Are Hungarians optimistic?

Let’s examine how consumer confidence developed in Hungary in the 2008-2011 period, according to the Corvinus-GfK Hungária Consumer Confidence Index survey. Until the autumn of 2008 the CCI index was...

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ETresearch eye tracking measuring at Foodapest as Hungexpo’s partner

Hungexpo and ETresearch will cooperate in implementing eye tracking measuring at Foodapest (5-8 February 2012). The goal of the measuring is to watch exhibitors’ stand through the eyes of visitors,...

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FOODAPEST and UKBA make a good pair – for the second time next February

HUNGEXPO will organise the FOODAPEST and UKBA trade fairs together for the second time on 5-8 February 2012. We asked commercial director Csaba Siklósi about the upcoming event. • T.M.:...

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Stress management guide

We are living turbulent times: companies are leaving the country, employees are laid off and there are restructuring processes under way everywhere. This lack of stability puts great pressure on...

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Kubu 0,3 l

Besides using a new, modern bottle shape we sealed the product with a sports cap, so that even the little ones can consume the drink more easily and safely....

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Axe Sport Blast aerosol 150 ml, Axe Sport Blast 2in1

New Axe Sport Blast helps you bring the best out of yourself both physically and mentally....

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Sága Füstli

Popular Füstli products have completely new packaging, giving a more dynamic, modern and youthful look to Hungary’s favourite wiener....

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Dove Natural Touch aerosol, roll-on, stift

Dove Natural Touch is made for those, who would like to use more natural materials in everyday beauty care but need efficient day-long protection against sweating....

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Herz sausages

The Herz brand is now also available in the deli counter to those consumers who like sausage....

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Herz Kolbász Mix

Yet another product available in the self-service counter: Herz Sausage Mix contains deli and paprika thick sausage in equal amount, to the delight of those who like Herz products....

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Signal Sensitive Expert

It is Signal’s top formula, which contains HAP Mineral* that integrates into open dentinal canals and helps to prevent the uncomfortable feeling arising from tooth sensitivity....

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The GKI improved this year's GDP expectations

Despite the previously projected 1.5 percent decrease the GKI Gazdaságkutató Zrt.expects a one percent decrease in 2012. The economic research points out in its evaluation sent to MTI that the...

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Magazine: The year of recognitions – interview

2011 was the year of professional recognitions for Coop Group. We discussed last year’s results and the outlook for 2012 with Co-op Hungary CEO László Murányi. • – How do...

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Grant increased to 10 million from the former 4 million HUF on the most popular competition of the New Széchenyi Plan

On the New Széchenyi Plan’s (ÚSZT) “Micro-enterprise development” competition the amount of support increased more than twofold, from 4 to 10 million HUF. The discount credit beside the support can...

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Credit card payment is more and more popular

According to the most recent survey of MasterCard; the improving trend of the popularity of credit card payment in Hungary continued in 2011: an 8 percent increase occurred among those...

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The partner of McDonald's became the year’s franchise recipient

The Awards Gala Night of the Hungarian Franchise Association was held on the 26th of January in the Ramada Plaza Budapest Hotel. The gala dinner isthe local franchise industry's most...

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Figula Mihály: “Hungarian wine is more than a food product”

Figula Mihály Jr. from Balatonfüred became the Young Hungarian Winemaker of the Year, on the basis of the votes of the audience, sharing the title with Bodri Orsolya. Figula Mihály...

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U.S. consumer optimism spins the world's largest economy

In January, consumer sentiment continued to improve higher than the expectations of the  analysts in the United States. The joint monthly sentiment index of Reuters news agency and the University...

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HITA, intellectual property office partner supportS SMEs

The Hungarian Investment and Trade Agency (HITA) and the National Office of Intellectual Property (SZTNH) have signed a cooperation agreement in the interest of improving the competitiveness and innovative activities...

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Auchan’s website renewed

The website of Auchan Magyarország Kft. renewed again. The products can be searched on the basis of stores, the campaign news page also popular, and the special offers and news...

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One Lidl store opening in Gödöllő instead of two

One Lidl-store is going to open its gates in Gödöllő instead of the previously planned two outlets. The reason behind this is the fact that the company has not received...

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The Italian mafia involved in the counterfeit of food

According to an Italian parliamentary report; organized crime plays a significant role in the distribution of counterfeit food products labeled as Italian goods – informs the National Board Against Counterfeiting....

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The Széchenyi Rest Card can be used at festivals and at ski slopes

Few people know that the Széchenyi Rest Card can be used nit only at domestic accomodiations; in restaurants, canteens, but there are special accepting points, such as ski resorts, solariums,...

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Geothermal-heated hotels in Erdőspuszta, Debrecen

In the Erdőspuszta resting zone of Debrecen, Eastern Hungary's first back-pressing technology designed hotel’s investment has started based on geothermal energy recovery. To the 447 million HUF  investment, the local...

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Sugar-quota will not be cancelled

The state of secretary in charge of agriculture believes that there is a good chance that the sugar quota will not cease to exist within the European Union – György...

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The new NIVEA Pure&Natural night cream has launched

The new NIVEA Pure & Natural trail has just launched! Find treats hidden in three exotic places, like a luxury spa day for you and a friend. The more you...

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New, environment-friendly SPAR flyers

SPAR Hungary Ltd. has recently switched to an even more environment-friendly attitude, including commercial and marketing activities. As a result of this attitude, the company has decreased the percetage of...

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The government has approved Hungary's medium-term plan of consumer protection

The government has approved Hungary’s 4th medium term, consumer protection policy lasting until 2014 and also the task plan of measures – told the National Economy Ministry (NGM). According to...

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The GYIA has improved

The index measuring the performance of the real economy, was in minus 0.1 to 0.2 percent, during the last four months. If we want talk of positive change the index...

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Chio's revenue fell due to chips-tax

The 2011 revenue of market leading snack maker Chio Magyarország, a unit of Netherlands-based Intersnack International, fell 5% to 11. 6 billion HUF HUF because of the introduction of a...

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