Posts From trademagazin
PPFest: The world of visual communication at the Syma Event Center
The exhibition which includes the world of packaging, printing and advertisement decoration is waiting the manufacturers, traders and professionals of the FMCG sector between 14 and 16 April. One can...
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Miele was chosen as the best brand of all time
No other product brand has been held in such high esteem by Germany's consumers over the past decade as Miele. This is the quintessence of the rolling list of top...
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This is me! Bud Spencer launches the spring starter game of the Arany Fácán beer brand
Personally Bud Spencer encourages to participate in the exciting game of Arany Fácán between April 7 and May 7. The prize is a 50-person beer sausage garden party. The game...
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Spring cleaning from Amway
The spring has arrived inevitably. Now is the time to really wake up from our winter dream, because the fresh spring months also bring fresh things to do. The preparation...
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A new creative Maggi campaign on NoSalty
Following the success of the winter game, the NoSalty creative team created a new creative campaign for Maggi. Blue Poult and Friends – aleady known from the January campaign –...
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Several hundred billion HUF on tourism development programs in the next EU cycle
About 230 billion HUF EU support can be spent on to tourism development programs in the 2014-2020 development period. The tourism businesses can apply separately for example for energy developments,...
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The Gourmet Box has signed a chef from New York
The team of Gourmet Box has been expanded with a new creative chef. The company offers top gastronomic cuisine in Hungary and in the Central European region that can be...
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December brought robust retail sales
In December 2014 retail turnover is estimated to have improved by 5.6 percent (adjusted for calendar effects) from the same period of 2013. Food and food-type retail sales expanded by...
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January prices were 1.4 percent lower
In January consumer prices were 1.4 percent lower than one year ago. Compared with December 2014, consumer prices fell 0.2 percent on average but groceries cost 1.3 percent more in...
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Magazine: Artisan beer, industrial marketing
Hungarian artisan breweries have realised that appearing in specialist blogs and at beer festivals isn’t enough in marketing. There are several thousand beer competitions out there and winning prizes at...
Read moreThe Hungarian food chain safety system meets the challenges
The integrated system of the Hungarian food chain safety is capable of meeting those challenges that have occurred over the past few decades, as a result of the scientific and...
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Chocolate prices may increase significantly
Yet, the chocolate bunny prices were not particularly scary, but maybe during the next Easter, many of us have to buy fewer or smaller ones. Over the past few years,...
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A recovery is expected from 2016 in the markets of the Balkans
New doors can open in front of the companies that are seeking to expand in the former Yugoslav countries. The situation of the economy is likely to recover in 2016,...
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Local radio advertising revenues may increase by five to ten percent this year
This year, the advertising revenues of the local radio stations may grow by five to ten percent – according to the chairman of the advocacy organization. Szilvay Balázs, the chairman...
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The Products of the Year were announced
The Product of the Year awards were handed over. The Product of the Year Award is the most important innovation product award of the world. The Hungarian consumers assessed the...
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That is how community gardens operate
Peppers, tomatoes and basil in the shadow of the block of flats. After Budapest, community gardens are created in more and more rural settlements. How we can create blooming small...
Read moreA sharp increase in retail sales in the Czech Republic
Retail sales rose by 6.3 percent in the Czech Republic in February. This is the largest February increase since 2008 – the Czech Statistical Office noted. In February, the Czechs...
Read moreVAT on food to be reduced from June in Romania
The VAT on all the food products and non-alcoholic beverages will be decreased to 9 percent from June in Romania – Victor Ponta Prime Minister announced on Tuesday at a...
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Eight thousand poults could die in a fire near Kistarcsa
According to the informations, eight thousand poults could die in a fire in the Nádor manor, located between Kistarcsa and Csömör. The estimated loss is tens of millions of forints...
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A new spa hotel was built in Siófok
A new 13-room, four-star Ayurvedic spa and wellness hotel was handed over in Siófok on Friday. The total building cost of the new hotel was 735 million HUF, of which...
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Half a billion HUF card cheats with Széchenyi Cards
A criminal organization of trained professionals cheated around half a billion HUF with the Széchenyi Card Program for SMEs. The investigation ended with indictments against 43 suspects – the National...
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Chinese tourists with bad behavior to be blacklisted
Shanghai, for one, plans to legislate punitive measures to curb “childish behaviors” by local tourists when they travel outside the country. Local government officials say the city will this year...
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Working from home, in a secure way
Zsolt Horváth, the head of IT management at the Bell group’s Hungarian affiliate reckons that IT’s task is to make the life and work of employees easier. The group, which...
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It costs more without ads
In the USA those subscribers have to pay USD 30 more for AT&T’s ultrafast internet service who don’t want to see personalised ads when they are online. The company told...
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Knowers of secrets
Mitch Barns, president-CEO of Nielsen told German daily Die Welt that in his view online retailers aren’t retailers any more but marketing and advertising platforms. Mr Barns spoke about how...
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Digital natives and power
In mid-September SAP organised a trade day where participants discussed the present and future of shopping. Pat Bakey, general manager of SAP’s retail division told that not only digital natives...
Read moreContactless payment
Apple Pay contactless payment was introduced at the right time. Last autumn Apple put its iPhone 6 and 6 plus models on the market. Together with them the company announced...
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Magazine: Do you want to play with me?
Creative London furniture maker Duffy sees great potential in swing tables and hanging chairs. They quote G.B. Shaw: ‘We don’t stop playing because we grow old, we grow old because...
Read moreKSH: household consumption increased after eight years for the first time last year
Last year, the per capita monthly consumption expenditure of the households increased by 2.7 percent to 68,609 HUF in real terms, in an annual comparison, after almost eight years of...
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