The Products of the Year were announced

The Product of the Year awards were handed over. The Product of the Year Award is the most important innovation product award of the world.

The Hungarian consumers assessed the products in 13 categories on the basis of attractiveness, innovation and satisfaction. The GfK Hungária Piackutató (GfK Hungária Market Research Company) examined the evolution of the turnover of the previous award-winning products in a separate survey. The survey clearly showed that those winners, who kept care of their brand consciously, achieved a clear, average, 20-30 percent growth in sales, thanks to the use of the logo.

The winners of the 2015 Product of the Year Award:

Multivitamin category: Béres Actival+Magnézium
Natural cosmetics category: CaoNatur product family from Caola
Healthy pasta category: Família Tészta – Vitale family
OTC category: Gloup gel
Interior wall paint category: Héra Prémium interior wall paint
Antidiarrheal preparations category: Imodium Instant 2mg orally dispersible tablet
Fruit juice category: Márka Fruitica juices
Margarine category Rama Aero
Cooking margarin category: Rama Vajas Íz (Rama Buttery Taste)
Pasta category: Soós Premió pasta family
Varicose veins gel category: SP54 Emulgél emulsified gel varicose veins
Pan cookery category: Taravis Serpenyős Csirketál (Taravis Pan Chicken Dish)
Energy drink category: WATT Apple Pear-flavored energy drink