Posts From trademagazin
Manufacturer brands improved their position
In January-April 2015 toothbrush sales were worth more than HUF 1 billion. Value sales stayed put but volume sales fell 3 percent. Drugstores’ share from value sales was even higher...
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Efficient oral care every day
In the last few years the oral care category was growing above the average in terms of value sales. According to Beatrix Károly, consumer shopper activation mass market manager of...
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The Jégbüfé closes on the weekend
The Jégbüfé (Ice Buffet) opened in 1952 will close its doors on the weekend – the Origo news portal reported on Tuesday. As it was reported by MTI, the Párizsi...
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A wifi network that works well for everyone
With WifiZone’s professional wifi network restaurants, cafés, hotels and other busy public spaces can offer such wireless internet access to guests which is comfortable and safe for both sides. In...
Read moreIncreased share for drugstores
In the first four months of 2015 Hungarian consumers spent HUF 4 billion on toothpaste, 3 percent more than in the same period of 2014. Volume sales didn’t change if...
Read moreThe breakfast of burger champions – Picture of the day
From quick weeknight meals to major feats of entertaining, trust Hamilton Beach® household appliances to help you shine....
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The Licensed Products philosophy
Comic heroes, athletes and lovable cartoon characters – these icons are with us throughout our lives. It is enough to think of how much we love Garfield, Star Wars or...
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Magazine: Pastry chef’s merchandising efforts
New York pastry chef Dominique Ansel’s cronut debuted in May 2013 and was a big hit instantly. The name even became a registered trademark one year later. Today the croissant-donut...
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GKI-Erste economic sentiment index at its peak this year
In August the GKI-Erste economic sentiment index adjusted for seasonal effects increased slightly over July and reached this year’s peak. The previously measured positive sentiment prevailed among companies and households,...
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Hungary's food-retail is on podium
The value and volume of food-retailing in Hungary has increased more than the European average during the second quarter, compared to the April-June period of the last year. In terms...
Read moreThe VAT fraud may reach 1,000 billion HUF
In Hungary, approximately 1,000 billion HUF VAT is cheated every year, while the rate of tax evasion can reach 22-25 percent of GDP – Farkas Gábor, Manager of PwC drew...
Read moreMore wine in the cellars than last year
The amount of new wine this year may exceed last year's harvest – the National Council of Wine Communities (HNT) estimates. According to the predictions of the National Council of...
Read moreBeekeepers will close a good year
This year’s honey harvest will be one thousand tonne more than in 2014, despite the drought and the extremely hot summer – Napi Gazdaság wrote. Although the volume of sunflower...
Read moreThe GMO-free product indication comes during the autumn
According to the Parliamentary Minister of State of the Ministry of Agriculture, the legislation that allow the marking of the GMO-free products may be issued during the autumn. Nagy István...
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The EU support of the SMEs may reach 3-4 percent of the GDP next year
The amount of the European Union subsidies that the government will send to the small and medium-sized enterprises (SMEs) may reach 3-4 percent of annual GDP next year – Karsai...
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The Cheese Competition of the Nations has begun
This year 17 countries will participate at the Cheese Competition of the Nations which began on Monday in Budapest with the qualifications. The competition lasts until 8 September, while the...
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All the examined face creams were corresponded to the consumer protection checks
All the 20 kinds of face creams have passed on to the consumer protection test, carried out by the National Consumer Protection Authority (NFH). The National Consumer Protection Authority (NFH)...
Read moreFrench wine producers expect average yield and very good quality
Because of the drought, the yield is slightly lower than last year, but the French wine producers expect very good quality wines this year. “Good vintage is expected this year...
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Euro Zone’s composite BMI indicates the continuation of the economic growth
The preliminary value of the Euro Zone’s composite BMI increased in August – the Markit Economics Economic Research Institute announced on Friday in London. The preliminary value of the Euro...
Read moreThe vote on the VAT rate cut was postponed in Romania
The Romanian government coalition postponed the parliament vote on the new tax laws on Monday, so therefore the convened extraordinary session was unnecessary. The parliament had to vote again on...
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The Small-Scale Association wants no online cash register at rural accomodiations
The Kisléptékű Termékelőállítók és Szolgáltatók Országos Érdekképviseletének Egyesülete (Small-Scale Association) does not support the village hosts’ obligations for online cash registers and asks for the withdrawal of the related standards....
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Canned food: the opening goes well
Canned food sales have been at a standstill for quite a while, but in certain segments several changes took place. Sándor Szórádi, the managing director of Szatmári Konzervgyár Kft. told...
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Increased significance for traditional shops
Retail sales of canned vegetables exceeded HUF 5 billion in the December 2014-May 2015 period. Value sales bettered by 4 percent but volume sales fell 2 percent. The market share...
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POP experience with the latest results
Bert M Ohnemüller founded the Neuromerchandising Group in 2010 in Frankfurt. They combine 30 years of POP experience with the latest results in neuromarketing, physiology and biology. In its work...
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Fresh product tracking in practice
GS1 Hungary and Metro Kereskedelmi Kft. have already introduced the GS1 DataBar system for fresh products. This barcode types contains much more information than ordinary barcodes and can also be...
Read moreMixer-robot – Video of the day
Here's the MakrShakr, a new robot bartender that's shaking up cocktails at the Google I/O conference in San Francisco. According to the BBC, the MakrShakr “consists of three robotic arms...
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Magazine: We can do things like this, too!
Dó-Ri Café-Büfé in Gödöllő displayed the following message in the shop window: ‘If you are Hungry but don’t have money for food, don’t feel ashamed…you are our guest for a...
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Not our cocktail-culture – Video of the day
For most people growing up in North America, going to popular fast food chains like McDonald's is a very familiar experience, but this particular location of the Golden Arches in...
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CatMan reloaded?
Many people think that category management (often abbreviated as CatMan) is a long and boring analysing process. Judit Hauber, senior client lead of dunnhumby told us that the general main...
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