Posts From trademagazin

M.E.G.A. group is played into the hands of Ukrainian

The ownership change was made in Februar, after the re-labeling scandals, but the Registry Court has enroled now the two new owner from Ukraine. The M.E.G.A. Group, with five firme,...

Read more

Food safety fine for Lidl

One of Lidl's polish eiscream had to be get out of the circulation and must be annuled, because the production was not safe enough, and the eiscream could be tainted....

Read more

Reorganization by Zalabaromfi

The new owner, the Dale consortium bought the company for more than 50% of a start prise, HUF 2,4 billion. Dale started to reorganize and rationalized the company in Zalaegerszeg....

Read more

Burger King will be open in Bohemia

AmRest, the listed restaurant operator – managing, among others, Burger King,Pizza Hut KFC – ask for working permit in Czech Republic. Until now the concret start of the first bohemian...

Read more

Tesco set to launch book club with UK's biggest publisher

Tesco, the supermarket chain with more than 1200 stores in the UK, is expanding its retail empire by launching a book club in collaboration with the UK's biggest publisher, Random...

Read more

Spain Gives Nod to Nueva Rumasa's Acquisition of Parmalat's Clesa

According to Spain's business media, the national competition authority has given food group Nueva Rumasa the green light to acquire Clesa, the Spanish subsidiary of Italian dairy firm Parmalat. The...

Read more

Hard competition on softdrinks market in Ukraine

Orangina Group, the beverage producer has acquired Rosinka, a Ukrainian soft drinks manufacturer, for an undisclosed sum.  Rosinka, which has a workforce of 600, saw its 2006 turnover reach 30...

Read more

Toxic industry raw materials in chinese food

Chinese media are reporting that authorities have shut down 180 food factories, after inspectors found industrial chemicals in products from candy to seafood. Authorities say formaldehyde, illegal dyes and industrial...

Read more

Charles' organic carrots rejected by Sainsbury's for being 'rotten'

SAINSBURY'S rejected royal carrots grown at the Prince of Wales's organic farm because they were “rotten”.   The supermarket giant said the quality of Duchy carrots from Highgrove had "deteriorated"...

Read more

Nike is popular in Europe

With growth in the U.S. and abroad, plus surprisingly strong future orders, Nike allayed fears and buoyed hopes for some about the future of the world's largest athletic shoe and...

Read more

Warehouses near to the downtown

Construction work has begun for a 20,000-square-metre (4.94-acre) business park in Táblás street in Budapest's 9th district. InNove Business Park will comprise warehouses and office space. It is located at...

Read more

Uninterrupted growth at LLP

LLP Group, a leading provider of ERP and CRM solutions in Central and Eastern Europe, has reported 2006 total revenues of 7.7 million EUR, representing 12% growth over 2005.  The...

Read more

LMMI 100% lemon juice

LMMI 100% lemon juice is made from the best Sicilian lemons, harvested in the winter, at the peak of their ripeness....

Read more

Pariva

2 in 1 product which helps to make life easier for housewives and is a rational and energy-efficient solution for single households....

Read more

Wiener Normal and Light

A product representing the inimitable atmosphere of Vienna cafes and the flavours of fine coffees from Vienna, in new packaging, with a Light version coming soon!...

Read more

Strawberry-yoghurt Campino

Strawberry-yoghurt Campino refreshed both in looks and in contents has real fruit juice and essence from fruit flowers in addition to 22% fresh, creamy yoghurt....

Read more

SIÓ fresh & fruit

New sió fresh&fruit is a delicious, enjoyable, refreshing, pleasant and thirst quenching fruit drink with natural fruit content....

Read more

Capitaly: think of the future!

The sales and marketing plans had just been completed by Unilever for 2007, when the restrictive economic measures of the Government were announced in September 2006. This was when a...

Read more

Product placement in the focus

In May 2007, competent ministers of EU member countries accepted the amendment of the 1989 “Television Without Frontiers” directive, to allow product placement. The topics discussed at the Press Club...

Read more

Beck’s

We could have put funny things like helium into our beer, but we haven’t. Beck’s: Only 4 natural ingredients for over 125 years. Agency: Akció-Nxs Reklámügynökség Customer: Borsodi Sörgyár Zrt....

Read more

Borsodi Beer

Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...

Read more

Vénusz

After many futile and funny experiments in the Fairy school, one of the students who uses the new Vénusz Konyhatündér for frying succeeds in passing the foam-removal examination, because it...

Read more

AXE

Rejuvinated fragrances from axe + a little bomchickawahwah. Agency: BBH London Customer: Unilever Magyarország Kft. Product: AXE Apperance: Kereskedelmi tv, kábelcsatornák Period: May–August 2007...

Read more

Company card

The wide assortment of Mona products includes practically all segments of dairy products from camembert cheese to yoghurts. Milks made using the unique ESL technology, which stay fresh longer form...

Read more

A cup ahead of others

The Hungarian subsidiary of Sara Lee has American, Dutch and Hungarian “blood” flowing in its veins. Their main strength is that they are usually one step ahead of the market....

Read more

How to find talent?

The club meeting and grill party held by Trade Marketing Klub on 7. June, was the garden of Szamos Marcipán Szépkilátás confectionery. There was plenty of good food, supplied by...

Read more

Esomar conference on knowledge of consumers

Consumer research has become the focus of market research lately. As a result of increased interest shown in the subject, Esomar held a conference with the title „Knowledge about consumers...

Read more

Head of P&G an employee of consumers

The title of this year’s ECR Europe conference was “Passion for growth”. During the conference, we learned a few things about Alan G. Lafley-t (60), president and CEO of Procter...

Read more

Private meeting in Amsterdam

Mostly small to medium businesses are interested in joining the international production of private labels in Hungary. 1,600 companies from 70 countries attended the world exhibition held in Amsterdam at...

Read more
Oldal