Posts From trademagazin

Zubrowka vodka

Premium category Polish vodka speciality. There is a leaf of buffalo grass in each bottle, a special trademark which gives the vodka a pleasant flavour, fragrance and a light green...

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Bonbonetti Choco Fruit

The new Bonbonetti product, Choco Fruit is dried plums from California covered in black chocolate....

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Burn

Feel the energy of Burn heating up your senses – let your instincts drive you, party and dance till dawn! Agency: Starcom médiaügynökség/Ogilvy & Mather kreatívügynökség Customer: Coca-Cola Magyarország Product:...

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PICKWICK Fruit Amour

Fruit Amour is an expression and communication of the pleasing character of 100% fruit based teas to consumers. Fruit Amour is a pleasing and healthy experience for body and soul,...

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Borsodi Sör

Borsodi and friends can rescue us from difficult and embarrassing situations in life. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool...

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Beck’s

We could have made concessions in brewing our beer, but we have not. Beck’s. Loyal to the recipe of Heinrich Beck for over 125 years. Agency: Akció-Nxs Reklámügynökség Customer: Borsodi...

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First cock a doodle-doo by the Master Good cock

The usefulness of hostess promotions is often questioned by experts. There are arguments pro and contra, but hostess promotions are undoubtedly one of the most effective tools for the introduction...

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From micro wave back to the oven again

Convenience products made without preservatives and exported by Master Good which allow housewives to prepare a delicious lunch or dinner in minutes, practically without any effort, are not too well...

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Message in a bottle

Coty has always been characterised by market-focused thinking and they still haven’t forgotten to think the way consumers think. It is no wonder that the story of Coty began in...

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World-wide leader

Pepsi has always been receptive to consumer needs, which allowed it detect changes in these needs, namely the increase in the popularity of functional and carbon-free soft drinks in time....

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Hungarian consumers changing

Hungarian consumers have changed as much in the past 15-20 years as average European consumers have in 50 years- said Ákos Kozák, director of GfK Hungária Piackutató Intézet at the...

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Warm vodka and sweating women

Using conventional consumer surveys, Univer had failed to increase its sales in the Russian market as expected. They have however, found another method which can help to form a realistic...

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Esomar congress in Berlin, in September

Esomar the world-wide organisation of market researchers will have a richer than ever program for participants at its Berlin congress, to be held between 16-19. September. 40 presentations and many...

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„Philosopher pasta maker” on innovation

– Dramatic changes are needed in marketing – declared i Guido Barilla, president of Barilla holding at the ECR Europe conference held in Milan, where over 150 lectures had been...

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Shanghai: admission for low price

– Everybody who regard themselves as global players should be present here. This is one of the reasons why .Metro was the first of the international chains to enter the...

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CIES SUPPLY CHAIN CONFERENCE 2007

(Tomorrow's Supply Chain: Efficient, Transparent, Sustainable) 11 & 12 October 2007 – Prague, Czech Republic, www.ciessupplychain.com The CIES Supply Chain Conference 2007 is /the/ meeting place for Supply Chain &...

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Hilton Residence Buda Hills in 2010

In the fourth Hilton property guests will have enjoy the 120 apartaments, lobby bar and gym facility. Hilton Hotels Corporation has signed a management agreement with real estate developer Rupphegyi Kft...

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Club Weber Mansion Hotel will open on 1 September

The 4-star former mansion in Bonyhad offers 8 rooms and 3 suites, all in Provence-style and painted in different colours, while a separate building has 10 additional apartments. The conference...

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Mediterranean cuisine at the renewed SAS Hotel Beke restaurant

In the new Olive's Restaurant master chef, Mr. Héjja and his group are cooking delicious dishes.  The menu card offers mouth-watering creations of  healthy tastes, the traditional Hungarian cuisine and...

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Continuous administration with difficulties

The Tax Office (APEH) collected Ft 73.2 billion ($384 million) from fees in the first seven months of the year; Ft 31.5 billion ($165.6 million) of the sum was channeled...

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CCHBC to invest in Russian plant

Coca Cola Hellenic Bottling Co is planning to invest in the construction of a plant in south Russia, according to local reports.  The soft drinks company was cited in Vedomosti newspaper as...

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Baltika prepares share buyback programme

The proposed move would result in increased profitability per share and an improvement in the capital structure, Baltika said .   The Russian brewer, which is majority controlled by Carlsberg and...

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New haircare program from Procter&Gamble

Face of the Pantene Full Spectrum Shine is Monika Ullman, actriss. The Full Sprectrum collection is on the shelves since June, television ad campagne starts in the autum.Beforehand the Pantene...

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From the end of September Friesland produces in Debrecen

Because of the hungarian milk market fight the board of the company decided to concentrate the produces in two plant in Debrecen and Mateszalka. Friesland wanted to sell its plant...

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HUF 13.5 million penalties in case of guar gum

Some of the company reported lately or not, or were behind the time with the revocation or worked not together with the authorities. In the last 6 weeks there were...

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(HU) Lépéskényszerben a Wal-Mart

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(HU) Drágul a hal is

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Plans for a Stronger Customer Protection

The Customer Protection Directorate, to merge with regional offices into a new National Customer Protection Authority from September 1 this year, will hire more staff from January 2008, Prime Minister...

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The NBH upped its 2007 CPI

The National Bank of Hungary is waiting 7.6% yearly inflation wich is 0.3% higer as the prognosis of Mai. The primarily warranted by rising oil and food prices. Next year's...

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