Posts From trademagazin
Danubius Hotels' economic effectivenes didn't grew in 2007
Date: 2008-02-25 00:00:00
The Danubius Group produced HUF 47.3 billion revenue at consolidated level in 2007, group level occupancy fall to 62.7%. The total revenue of Hungarian hotels was HUF 31.5 billion, showing...
Read more
Subway Ads with Full-service Agency
Date: 2008-02-25 00:00:00
ReVISION won the tender of the restaurant chain. The exclusive ad partner of Subway plans and buys the media for the company. Nearby the casual communication effects, the winner tender...
Read more
Camel Gets a Makeover
Date: 2008-02-25 00:00:00
Though the enduring image of the Camel has not changed in the updated packaging, the animal is surrounded by a fresh look. The box also touts the brand's history: “Since...
Read more
P&G joined to P.R.I.S.M.
Date: 2008-02-25 00:00:00
Research shows that 70% of final purchase decisions are made at the shelves. In 2006 Nielsen Company made a substantial progress in formulating a new in-store media metric. PRISM (Pioneering...
Read more
The food retail decreased in December
Date: 2008-02-25 00:00:00
In the year's last month the retail sales enriched HUF 690 billion, it was 11.2% of year's volume.The volume of retail sales adjusted for calendar effects decreased by 3.0% in...
Read more
dm- The Best Workplace for Women
Date: 2008-02-25 00:00:00
Last year the drugstore chain won „The Most Family Friendly Company” award, this year it get „The Best Workplace for Women” award too. On the tender, set up by Association...
Read more
Director of Pecsi Beer Manufacture leaves the company
Date: 2008-02-25 00:00:00
Andras Csengõ leads the company, belongs to Austrian Ottakringer-Group, since 2005. The manager leaves the company on 1. March because of strategic clash of opinion, but he is still the...
Read more
Cadbury to Plan 250 Million euro Investments in Poland
Date: 2008-02-25 00:00:00
Poland has been in competition with other Eastern and Central European countries for the Cadbury business, which could create 1,000 jobs. Cadbury is already present on the Polish confectionery market...
Read more
Remaking the in Hungary 10 Years Old Praktiker
Date: 2008-02-25 00:00:00
The „Do it yourself” store chain has 17 units in the country, but it plans new stores in the next years. The company has festal ad campagne, organised by its...
Read more
Kofola sales up 15% in 2007
Date: 2008-02-22 00:00:00
Czech non-alcoholic drinks producer Kofola had Kc4.553bn sales in Central Europe last year, its sales in the Czech Republic jumped by 32.2 percent to Kc3.035bn. The growth came mainly thanks...
Read more
Interest In Fairtrade Doubles in Britain
Date: 2008-02-22 00:00:00
Ethical shopping is moving into the mainstream as shoppers become increasingly informed about how food is produced. British shoppers bought Fairtrade products, people are taking a renewed interest in where...
Read more
Novotel's internet corner is a huge success
Date: 2008-02-22 00:00:00
Altough 60% of business guests come with a laptop, 95% of them were missed an internet corner, where to see the mails or websurfing. By installing " Web Corners on...
Read more
In spite of high raw material costs Nestle's profit rose by 16%
Date: 2008-02-22 00:00:00
In 2007, consolidated sales of the Nestlé Group amounted to CHF 107.6 billion, an increase of 9.2% over the same period last year. This was driven by organic growth of...
Read more
Tesco Calls For Ban On Sale Of Cheap Alcohol
Date: 2008-02-22 00:00:00
Tesco has called for the Government to introduce new laws to ban the sale of cut-price alcohol amid growing concern over the levels of binge drinking. Tesco's chief executive, is...
Read more
Podravka Opens Semi-Industrial Laboratory
Date: 2008-02-22 00:00:00
The value of this investment was 5 millions kunas. In the 400 square meters building the Podravka experts creating completely new products and improving the existing ones. The semi-industrial laboratory...
Read more
REWE/ADEG deal may face EU regulatory hurdle
Date: 2008-02-22 00:00:00
Austria's largest supermarket group REWE (Billa, Merkur, Penny) has announced that it wants to increase its interest in fourth-largest supermarket chain ADEG from 24.9 to 75 per cent. The experts...
Read more
The new consumer protection action started on the market at Feny street
Date: 2008-02-22 00:00:00
On the first station of „Springtime” operational the authorities didn't find big anomalies. 30 kilo meat was suppressed and some vegetable were must to be controled, but nothing was...
Read more
Hungarian Trade Association believes in strong supervising but…
Date: 2008-02-22 00:00:00
The association agrees with the goal of the control chain, but ask the authorities to harmonize the default and the fine. The association advises to its members not to allow...
Read more
Naturella Oazis by P&G
Date: 2008-02-22 00:00:00
The company imagines green oazis in five Hungarian cities. The action started on 2 February in Budapest, after Debrecen and Pecs, this weekend the Naturella Oazis stands in Gyor, the...
Read more
Bunge Buys German Margarine Maker Walter Rau
Date: 2008-02-21 00:00:00
Established in 1903, Rau, which has a turnover of 130 million euro, employs 280 staff at its sites in Kleve and Hilter. This interconnection is intended to integrate Rau...
Read more
Henkel innovation award for successful products
Date: 2008-02-21 00:00:00
This year’s award ceremony took place on Henkel Innovation Day. Celebrated for the first time on February 14 at all Company sites in the 125 countries around the world in...
Read more
Since February Univer products got new packiging
Date: 2008-02-21 00:00:00
The 60 years old company changed the outlook of – traditional Univer product- mayonnaise. The Hungarian Product logó will not disappear. The new plastic flacons are effeminate, on the label...
Read more
Heineken announced today a 23% organic growth in net profit for 2007
Date: 2008-02-21 00:00:00
Organic growth in revenue was 7.3%, driven by strong organic volume growth and a positive price and sales mix. Consolidated beer volume grew 7.1% to 119.8 million hectolitres of which...
Read more
Last year the modern retail channel would be stronger
Date: 2008-02-21 00:00:00
It was a fall at the Hungarian retail – published Gfk Research Company in the newest Retail Analyses. The sales in hyper- and supermarket growth to 43%, the middle and...
Read more
9th brand campagne to start in February
Date: 2008-02-21 00:00:00
This year the budget is HUF 360 Million, ten well known brands are to see on 3300 posters and citylights. In 2008 Beiersdorf, EVM, Henkel, Kométa, Magyar Cukor, Procter&Gamble,...
Read more
Asda plans to create 9,000 jobs
Date: 2008-02-21 00:00:00
The comments came as Asda outlined plans for a £400 million store opening programme through 12 new superstores and ten more Asda Living nonfood stores. Asda plans to double its...
Read more
Real wages decreased in 2007
Date: 2008-02-21 00:00:00
2 million 760 thousand persons were employed by enterprises employing at least 5 persons and by budgetary and social institutions, as well as assigned non-profit organizations in January–December 2007. ...
Read more
Costa Coffee to focus on Poland
Date: 2008-02-21 00:00:00
By end of 2011 company wants to get 100 coffee stores. It means monthly one store must to open. Nowadays the company has 13 stores in Poland, for opening suppliers...
Read more
Innovative Shelf-Ready Packaging by STI
Date: 2008-02-20 00:00:00
The company presents its solutions at ‘Innovationparc Packaging’ at Interpack. The 2008 Interpack exhibition in Dusseldorf is staging, for the first time, Innovationparc Packaging. It is supported by the EHI...
Read more
Barilla to sell Kamps AG
Date: 2008-02-20 00:00:00
The company , bought for 1.8 billion eur six years ago, is now waiting new investor. Italian food producer Barilla wants to sell its German baker Kamps and has already...
Read more
