Posts From trademagazin
Shrinking orders
Date: 2008-12-16 08:00:00
Industrial production was down by 0.7 percent in September 2008, compared to September 2007. Industrial export was down by 2.1 percent. Production of the processing industry was down by 1.8...
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Increasing number of private labels in promotional leaflets
Date: 2008-12-16 08:00:00
According to the leaflet Monitor published by GfK Hungária, growth has continued in the market of promotional leaflets. Leaflets are still regarded as one of the most effective advertising tools...
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Brief period of happiness after three difficult years
Date: 2008-12-16 08:00:00
2008 has been a good year for agriculture as production has grown by 20 percent, following three years of decline. At the same time, the domestic market has shrunk, with...
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Effect of price rise on sales
Date: 2008-12-16 08:00:00
The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...
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Number of insolvent companies growing
Date: 2008-12-16 08:00:00
The insolvency index was up by 10 percent in the first nine months of 2008, compared to the same period in 2007. Insolvency is highest in the construction, wholesale and...
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Latvia in the top
Date: 2008-12-16 08:00:00
Consumer prices were up by 4.2 percent on average in the EU-27 countries in September 2008, compared to 2007. Inflation was lowest in the Netherlands, at 2.8 percent and highest...
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Low prices and cleanness self-evident in the UK
Date: 2008-12-16 08:00:00
According to Jonathan Banks, research director of Nielsen UK, low prices have become a precondition of competitiveness in the UK. Tesco ranks third globally among food retail enterprises and is...
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Incredible nights by the river Moscow
Date: 2008-12-16 08:00:00
Moscow ranks number one on the top list of cities regarding luxury. A two room apartment in a pre-fabricated concrete apartment block costs HUF 50 million and we pay HUF...
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The financial crisis
Date: 2008-12-16 08:00:00
We will probably soon begin to feel the effects of the financial crisis. A brief overview of what we can expect has been prepared by my colleague, Balázs Lapis. „It...
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Merry digital Christmas!
Date: 2008-12-16 08:00:00
As the end of the year is here, we’ll take a look at the future. Today, we see digital solutions wherever we look, because electronic media is highly flexible and...
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Norbi baking something new for us!
Date: 2008-12-16 08:00:00
Following the Update system, Norbert Schobert has come up with another project: bakery products which don’t make us fat. His objective for 2009 is to open at least 300 Norbi...
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Thorough preparations – half way to success
Date: 2008-12-16 08:00:00
We have asked a number of display manufacturers what in their opinion ideal trade marketing or marketing professionals are like. The answer was: those who know their job, know what...
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What briefs should contain
Date: 2008-12-16 08:00:00
What is our target group? What kind of stores is the display intended for? How long do we intend to use the display? What kind of display do we want?...
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V.U.K.K. – Circle of Unilever ex-employees
Date: 2008-12-16 08:00:00
For quite some time, I have had the idea of sustaining and developing further a system of existing relations. Finally, the first VUKK meeting was held on 20. November. In...
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Limonissimo
Date: 2008-12-16 08:00:00
Lemon substitute had been a popular product in the socialist era, owing to the popularity of tea made with lemon. Apart from lemon substitutes in the form of tablets, liquid...
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ARANYÜST – SZILVA, BARACK, KÖRTE, CSERESZNYE, MÁLNA ízekben
Date: 2008-12-16 08:00:00
A spirit made from fruits, with an alcohol content of 37,5%....
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Camping MIX 8-féle sajt 140 gr
Date: 2008-12-16 08:00:00
The new member of the well known Camping product line represents true innovation. The eight different flavours in Camping MIX cheese boxes provide diversity in a single package....
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Schlumberger White Secco
Date: 2008-12-16 08:00:00
White Secco is a champagne developed specifically for ladies’ lips. In 2007, it was an outstanding success among Austrian women, owing to its unique flavour and exquisite looks....
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Davidoff Café Suprême Reserve Javanese Blue
Date: 2008-12-16 08:00:00
Davidoff Café Suprême Reserve is a limited edition coffee composition available for a limited period for the genuine coffee conoisseurs....
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RYN lábbeli
Date: 2008-12-16 08:00:00
The RYN technology represents a new approach to protection and therapy of the motorial system. RYN footwear requires increased muscle activity which means that legs are not kept in unnatural...
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R-Keeper V6
Date: 2008-12-16 08:00:00
IT system for the retail sector with bar code sales and touch screen, including loyalty card handling and inventory management....
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Chio Chips grilles ízű
Date: 2008-12-16 08:00:00
A new flavour is to be introduced by Chio, the most popular chips brand in Hungary. Grilled food and grill flavours are increasingly popular among Hungarian consumers as well. Agency:...
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Clorox fehérítő
Date: 2008-12-16 08:00:00
Clorox has chosen a really funny ad this time. The animation solution used in the spot brings new colour into the category. Agency: DDB Customer: DunaPro Zrt. Product: Clorox fehérítő...
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Over 10,000 visitors at leading event of the food industry
Date: 2008-12-16 08:00:00
The number of visitors at the IFE FOODAPEST and FOODATECH exhibitions held between 18-20. November was more than 10,000. This was the second IFE FOODAPEST organised jointly by HUNGEXPO Zrt....
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Locals taking over Pápai Hús
Date: 2008-12-16 08:00:00
New owners are expected to take over management of Pápai Hús Zrt. in January. A partnership has been established by the management of Pápai Hús, local government of Pápa, livestock...
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Containers with pre-set temperature
Date: 2008-12-16 08:00:00
Messer Hungarogáz Kft. presented its latest innovation in refrigerated transport. The Siber System allows a single vehicle to carry containers with different pre-set temperatures. Siber System containers are equipped with...
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CSB seminar about newest technologies
Date: 2008-12-16 08:00:00
A seminar was held by CSB-SYSTEM Hungary Kft about new IT solutions intended for optimising decision making processes in the food industry during the IFE Foodapest exhibition. Tracing integrated into...
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Successful joint exhibition
Date: 2008-12-16 08:00:00
A large number of innovations were presented at the Signexpo and Digitalexpo exhibitions held simultaneously on 27-29. November, in Budapest. There were over 100 exhibitors, while the number of visitors...
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Five beers – each offering a different experience
Date: 2008-12-16 08:00:00
According to Ingo Nassau, chairman of the German POS Marketing Association, “emotionalisation” of brands and creating an experience linked to the product are the two main current trends in POS...
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Expectations of a CEO regarding the supply chain
Date: 2008-12-16 08:00:00
Retailers accounted for 47 percent of the 215 participants at the CIES conference held in Vienna, in early October. Current trends and concepts were illustrated by the example of a...
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