Realignment

The closure of horeca units means great market loss for spirits – said Attila Piri, marketing director of Heinemann. About 40 percent of mainstream spirits and 65 percent of premium products is sold in this channel. Sára Palcsó, marketing director of Zwack underlined that the closure of bars and restaurants hit luxury drinks the hardest. Csaba Mosonyi, marketing director of Pernod Ricard informed that about half of their sales are generated in hospitality units. In the current situation shoppers choose the big brands when buying. Annamária Benke, category brand manager of Roust Hungary is calculating with a sales drop in the spirit category.//