Roust Hungary - Trademagazin

Háború nyet, vodka da!
Date: 2023-09-01 10:05:55

Egyes vodkamárkák forgalmára igen, ám a vodka kedveltségére nem volt hatással az ukrajnai háború. A prémiumizáció hatása a vodkák szegmensében is érzékelhető. A termékfejlesztésben a gyümölcsös mellett a botanical ízesítés...

Flavours waiting to be discovered
Date: 2023-07-13 16:10:59

Good tequila has its own character even without aging This article is available for reading in Trade magazin 2023/6-7. Data from 2022 reveal that sales of spirits made from agave...

A category where even the bitter is sweet
Date: 2022-10-24 10:29:05

András Tripolszky, marketing director of Roust Hungary: “Flavoured spirit sales were up 11.9% in 2021. Sales of anise-flavoured spirits grew above the average, by more than 30%. A large part...

Better days are round the corner
Date: 2021-09-27 10:36:25

Data from Euromonitor says the world’s population drank 3,285,000,000 litres of whiskey/whisky (from now on this article uses whiskey as the general term) in 2020, which was 10 percent less...

The excitement of discovery
Date: 2021-07-02 10:47:27

Gin’s share in the Hungarian spirits market is 2.26 percent at 488,000 litres, while in the market of quality spirits gin has a 2.2-percent share with 210,000-litre sales – we...

(HU) Magazin: Öt rész vodka, egy rész COVID!
Date: 2021-05-28 07:19:38

Vodka is the best-selling spirit in the world in terms of quantity, but recently sales have been declining until 2019, when this negative trend seemed to come to a halt....

Magazine: At a European quality level
Date: 2021-05-20 07:11:28

The world of Hungarian bars and the country’s cocktail, culture underwent great changes in the last few years. Ádám Kamarás, brand ambassador of Campari and Fluère (Coca Cola HBC Magyarország)...

Let’s talk about tequila!
Date: 2021-01-18 10:43:55

There are two tequila categories: the distillate made of 100-percent blue agave and the mixto – the alcohol content of the latter is provided by minimum 51 percent blue agave...

Magazine: The 50 shades of colourless
Date: 2020-06-25 07:54:05

We learned from Annamaria Benke, Roust Hungary’s category brand manager that they are the market leader in the vodka category. In the mainstream segment, the company is present with Royal...

Realignment
Date: 2020-05-15 12:23:27

The closure of horeca units means great market loss for spirits – said Attila Piri, marketing director of Heinemann. About 40 percent of mainstream spirits and 65 percent of premium...

Magazine: The rebirth of gin
Date: 2020-05-05 07:27:13

In the last 2-3 years gin became a very trendy drink all over the world. In Hungary gin sales augmented by 40 percent in 2017-2018, and forecasts predict that in...

Háború nyet, vodka da! Date: 2023-09-01 10:05:55

Flavours waiting to be discovered Date: 2023-07-13 16:10:59

A category where even the bitter is sweet Date: 2022-10-24 10:29:05

Better days are round the corner Date: 2021-09-27 10:36:25

The excitement of discovery Date: 2021-07-02 10:47:27

(HU) Magazin: Öt rész vodka, egy rész COVID! Date: 2021-05-28 07:19:38

Magazine: At a European quality level Date: 2021-05-20 07:11:28

Let’s talk about tequila! Date: 2021-01-18 10:43:55

Magazine: The 50 shades of colourless Date: 2020-06-25 07:54:05

Realignment Date: 2020-05-15 12:23:27

Magazine: The rebirth of gin Date: 2020-05-05 07:27:13