Aldi Focuses on Sustainable Shopping with Campaign

By: Gyarmati Orsolya Date: 2022. 05. 11. 08:10

Aldi says it has set itself the goal of making sustainable shopping affordable for everyone and being a pioneer in food retailing. To achieve this goal, Aldi Nord and Aldi Süd are pursuing strategic fields of action. The current “Today for Tomorrow” campaign focuses on sustainable shopping and greater transparency for consumers.

Aldi’s sustainability campaign “Today for Tomorrow” focuses on four areas, including animal welfare, climate protection, organic products, and packaging reduction. In several motifs with strong images, the discounters show what they are already doing to make sustainable shopping affordable for everyone – and how this helps to shape tomorrow’s world responsibly. Each motif is underpinned with meaningful figures and successes on the topic, which show what ALDI is actually doing and has already achieved.

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