Albert Heijn Tests New Initiative To Reduce Food Waste

Dutch retailer Albert Heijn has launched a trial aimed at reducing food waste in 10 Albert Heijn stores in the Rotterdam region called ‘Bread of Yesterday’.

The trial will see the retailer sell bread that arrived fresh to its stores the day before but was not sold on the same day, at a reduced rate until 11:00 hours.

The food waste study by Wageningen University & Research (WUR) shows that relatively much is wasted in the bread and pastry category – an important reason for starting the ‘Bread from Yesterday’ pilot.

ESM