Albert Heijn Tests New Initiative To Reduce Food Waste
Dutch retailer Albert Heijn has launched a trial aimed at reducing food waste in 10 Albert Heijn stores in the Rotterdam region called ‘Bread of Yesterday’.
The trial will see the retailer sell bread that arrived fresh to its stores the day before but was not sold on the same day, at a reduced rate until 11:00 hours.
The food waste study by Wageningen University & Research (WUR) shows that relatively much is wasted in the bread and pastry category – an important reason for starting the ‘Bread from Yesterday’ pilot.
ESM
Related news
The position of Lidl Hungary regarding the competition supervision procedure initiated by the GVH
Lidl Hungary’s position regarding the competition supervision procedure initiated by…
Read more >Procter&Gamble announced a special partnership with the Hungarian Paralympic Committee and paralympian Éva Hajmási
P&G has been a prominent supporter of the Olympic and…
Read more >Dutch company Albert Heijn sees growing demand for vegan products
According to an announcement by the Dutch company Albert Heijn,…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >