Diageo Launches Responsible Drinking Campaign

By: Trademagazin editor Date: 2023. 12. 06. 09:03

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Spirits giant Diageo has launched a new global responsible drinking campaign, The Magic of Moderate Drinking, to encourage consumers to drink responsibly over the festive period.

Diageo has created a positive drinking page on its website, and will host resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands, it noted.

The campaign shows that by drinking better, not more, consumers can savour every moment and occasion.

It highlights many forms of responsible drinking, such as spacing drinks with water or food, having a non-alcoholic option, or measuring units to help you keep an eye on the quantity of drinks.

The story is told through a film featuring Guinness, Johnnie Walker, Tanqueray 0.0 and Seedlip, and a host helping guests to experience moderate drinking.

ESM