Diageo Launches Responsible Drinking Campaign
Spirits giant Diageo has launched a new global responsible drinking campaign, The Magic of Moderate Drinking, to encourage consumers to drink responsibly over the festive period.
Diageo has created a positive drinking page on its website, and will host resources such as DRINKiQ and demonstrate the latest responsible drinking work from Diageo and its brands, it noted.
The campaign shows that by drinking better, not more, consumers can savour every moment and occasion.
It highlights many forms of responsible drinking, such as spacing drinks with water or food, having a non-alcoholic option, or measuring units to help you keep an eye on the quantity of drinks.
The story is told through a film featuring Guinness, Johnnie Walker, Tanqueray 0.0 and Seedlip, and a host helping guests to experience moderate drinking.
Related news
Owen Wilson is the new face of Wolt’s international campaign
Wolt has launched its first brand ambassador campaign with Owen…
Read more >New AXE Fine Fragrance collection: the scent you can’t get out of your head!
In 2025, AXE came up with a bold product launch…
Read more >They got into a boat for the future: Diageo’s attitude-shaping program from volunteering on Lake Tisza to cross-border actions
Diageo did not stay on the shore this year either:…
Read more >Related news
Fitch: Global economy recovering as tariff war eases – China and US may drive growth
Fitch Ratings expects stronger-than-expected economic performance in 2025: according to…
Read more >Melon import volume drops by 51 percent
Compared to last year, the volume of melon imports has…
Read more >The Hungarian Product trademark gives companies a sense of community and customers reliable quality
Professional cooperation based on mutual benefits enables businesses to overcome…
Read more >