Is environmentally conscious shopping really eco-friendly?

The majority of respondents agreed that environmental protection isn’t only the task of governments, but also of the people. Still, one third of consumers expect it and 55% like it if a company pays attention to protecting the environment when developing and manufacturing a product.

People engage in fewer “green” acts

While consumers have high expectations from companies, it seems that the proportion of their own green acts has reduced. One of the possible reasons is that people have less money to spend. For instance when buying a product, packaging is only ranked 6th on the list of factors based on which shoppers decide which one to purchase. Compared with the results of a sustainability survey from 2019, the proportion of consumers who select their waste collectively decreased by 14%, but 66% still make an effort to produce less communal waste.