KitKat urges you to ‘take a break’ from life’s tech frustrations in latest TV campaign
KitKat is encouraging people to take a break from life’s everyday tech frustrations, such as weird security questions, remembering passwords or being added to yet another WhatsApp group, by enjoying one of the chocolate-flavoured snacks.
The campaign will be rolled out across TV, broadcaster video-on-demand, Meta, TikTok, YouTube and out-of-home, with a creative led by a tongue-in-cheek 20-second spot that lampoons the difficulties we all face in remembering our online passwords.
Channeling the confectionery brand’s iconic ‘Have a Break, Have a KitKat’ tagline, the campaign will be brought to life through the use of both long and short-form video alongside standalone assets.
Running through to November, the creative will spotlight the brand’s tried and trusted positioning as the perfect guilty, yet light treat to take a break from life’s complicated moments.
Last June, KitKat repositioned its ‘have a break’ campaign with the ‘world’s first’ AI-powered staring contest, allowing people to go head-to-head in an AI-powered staring contest with animals of all shapes and sizes.
Related news
Is orange wine the ‘drink of the summer’?
An explosion of posts on TikTok has shown a profound…
Read more >Shall we learn to save food on Facebook?
According to the latest research by Munch, being a member…
Read more >Domestic slowdown vs. soaring Temu
NorbertAccording to GKID and Mastercard’s Digital Commerce Survey 2024 report,…
Read more >Related news
Private brands make record gains in first half of year
Private label products reached new heights in the first half…
Read more >Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with…
Read more >Auchan has appointed a new product director
From July 1, László Varga will perform the duties of…
Read more >