Magazine: POPAI ended the year at HEINEKEN

HEINEKEN welcomed the last POPAI Association meeting on 8 November. Tímea Berki and Viktória Ozoróczy were the hosts, and national trade marketing manager Ms Berki gave a presentation about the brewing company’s own POS optimisation method in the HoReCa channel. The next POPAI meeting will be at Mondelez on 17 January and the theme for 2019 is ‘Digitalisation or what you will’. //