Hungarian gives you more – over 50 brands participating in the August campaign of Hungarian Product
Hungarian Product Nonprofit Kft. is getting ready for its August “Hungarian gives you more” campaign.
This article is available for reading in Trade magazin 2024/8-9
Participation is free in the collective campaign, which involves 52 trademark-using partners and its goal is to promote the trademarked products by reaching as many customers as possible, calling shopper attention to the products with a sales-promoting prize game, and raising consumer awareness of the most important values of Hungarian products by using creative solutions.
“In this period the products of our partners will be featured prominently in the communications of 12 retail chains. The total media value of our August promotion exceeds HUF 130m, plus we are also launching a prize game at www.magyaranyero.hu, the main prize of which is a brand new Suzuki Vitara”,
told Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. //
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