Google is the most valuable brand
The Millward Brown published its Top 100 list for the 11th time. The Top 100 list ranks the most valuable global brands. This year's biggest surprise was that Apple has overtaken Google – mfor.hu wrote.
The Internet brand increased its value by 32 percent to 229 billion USD, while Apple's value fell by 8 percent to 228 billion USD. Microsoft has kept the third place and increased by 5 percent to 122 billion USD, while Facebook (+ 44%, fifth place) and Amazon (+ 59%, 7th place) first entered the top 10. McDonald's maintained its ninth place. The brands included in the Top 100 list increased by a total 3 percent to 3.4 trillion USD. (Mfor.hu)
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