Tag "Millward Brown"

Hungarian customers are hunting for actions

The Hungarian customers are specifically “bargain hunters”, even if they can afford the buy discounted products. Seventy-two percent of them have heard about the Black Friday and an increasing portion...

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Google is the most valuable brand

The Millward Brown published its Top 100 list for the 11th time. The Top 100 list ranks the most valuable global brands. This year's biggest surprise was that Apple has...

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Black Friday: More than half of the Hungarians have heard about the promotions

54 percent of the Hungarians have heard about the Black Friday promotions. Most people would buy clothing products on this day – Millward Brown’s latest representative research reveals. According to...

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The Millward Brown has published the list of the most valuable brands

The Millward Brown created the list of the 100 most valuable brands, based on wide-ranging consumer surveys – the portfolio.hu wrote. Due to the extraordinary popularity of the iPhone 6...

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