Unilever urges influencers to promote sustainability

By: Trademagazin editor Date: 2023. 10. 10. 11:22

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Unilever is urging influencers and content creators to promote sustainability even if they are afraid of being accused of greenwashing. The company has established a “coalition of content creators” to boost social media coverage of sustainability, following a study which revealed: 86% are holding back from talking about environmental concerns because of fears of being accused of greenwashing.