Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!
Get to know the five consumer segments driving the demand for sustainable brands. Learn what it takes to earn their trust and capture the green market opportunity at GfK’s free Sustainability webinar on 27 September at 11:00 am CEST.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/09/webinar-g4bef65dbf_1920.jpg)
One in four European shoppers frequently buys eco-friendly products such as refills, products that do not contain microplastics, and local fresh produce.
For many shoppers, sustainability is taking a back seat, as 30% of Europeans have stated they will put their own economic security and well-being before environmental problems this year.
So, what can businesses do to engage green-minded shoppers at each level? How can marketing and sales strategies be tailored to their unique sensibilities?
How can brands take advantage of the €800 billion of unmet opportunity made up by 50% of European shoppers who want to act sustainably, but don’t know how?
To register for the event, click here.
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