Learn what it takes to capture the green market opportunity at GfK’s free Sustainability webinar!

One in four European shoppers frequently buys eco-friendly products such as refills, products that do not contain microplastics, and local fresh produce.

For many shoppers, sustainability is taking a back seat, as 30% of Europeans have stated they will put their own economic security and well-being before environmental problems this year.

So, what can businesses do to engage green-minded shoppers at each level? How can marketing and sales strategies be tailored to their unique sensibilities?

How can brands take advantage of the €800 billion of unmet opportunity made up by 50% of European shoppers who want to act sustainably, but don’t know how?

To register for the event, click here.

European Supermarket Magazine