Horeca
II. Green Gastronomy – Marketing Communication Workshop organized by the MMSZ HoReCa and Green Section
The 2nd Green Gastronomy – Marketing Communications Workshop is jointly organised by the HoReCa and Green Sections of the Hungarian Marketing Association (MMSZ) within the framework of the SIRHA Budapest...
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(HU) Sok kisdolog kis helyen is elfér – A nap képe
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(HU) Banzáj a közétkeztetési konyhán – A nap videója
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The Bubi pilot period continues: you can still test Mobi points with bikes until the beginning of March
The Budapest Transport Center is extending the Bubi pilot period in view of the extreme weather conditions experienced in recent weeks: the test will last until March 5, during which...
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NGM: the government is extending the 5+1-point catering industry action plan to include pastry shops
The government is extending the 5+1-point catering industry action plan to include pastry shops, the Ministry of National Economy (NGM) told MTI. The ministry highlighted that pastry shops are a...
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(HU) A világ legnagyobb ötlete: egyszerhasználatos hamutartó – A nap videója
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(HU) Időtlen elegancia és kortárs kifinomultság
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The first ball of the Gundel Palace conquered the stars with a full house
On Saturday, February 7, the Gundel Palace opened its doors for the first time for the evening of the ball – and it immediately became clear: a tradition was born....
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Hello, who ordered the hamburger?
The fast-food chain market shows a mixed picture in the 2025 Technomic Top 500 Chain Restaurant Report, which covers sales for 2024: total chain sales increased, but this 3.1% growth...
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Power in craft beer
Has the beer revolution run out of steam or has its expansion period simply come to an end? Craft beer production in the US declined by 4% in 2024 and...
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Trend collector bar in New York
The concept behind Golden Ratio, a new bar in Brooklyn, seems to have been put together by marketing experts: it incorporates every trend that was popular in 2025. This article...
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E-sports drink for gamers
On the functional beverage market protein-based products have been mainly associated with athletes and gym culture up until now. This article is available for reading in Trade magazin 2026/02-03 However,...
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Beyond cocktail competitions
According to an analysis in the January issue of Drinks International, the role of cocktail competitions has changed in recent years, as their impact as marketing tools, long-term community builders...
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World of spirits 2026
At the beginning of the year, experts at IWSR analysed and defined the key global trends in spirits consumption for 2026. This article is available for reading in Trade magazin...
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AI in hotels
SabeeApp’s latest industry research has revealed that AI is currently most widely used in the hotel industry in the field of marketing: 53.3% of respondents indicated this as their primary...
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A brand is born
The opening of the Deep Me Banana store in Tokyo’s famous Shibuya district has brought frozen chocolate covered bananas back into the spotlight. This article is available for reading in...
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This is how we drink wine!
According to a nationwide survey conducted in the fall of 2025 on behalf of the National Council of Wine Communities (HNT), 54% of Hungarian adults drank wine in the past...
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Winemaker of the Year 2025
József Lamport, chief winemaker at Thummerer Winery won the title of Winemaker of the Year 2025. This article is available for reading in Trade magazin 2026/02-03 The winemaker has been...
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State support scheme
Tourism is performing strongly, yet restaurant profitability is declining: cost pressures (particularly rising wage costs) and administrative burdens are squeezing the margins of many businesses. This article is available for...
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No, thank you!
According to an international study, consciously refusing alcohol is becoming more and more acceptable worldwide. This article is available for reading in Trade magazin 2026/02-03 Based on a survey commissioned...
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Cautious expectations
By the end of 2015 the mood in the tourism sector deteriorated: the Tourism Business Confidence Index stood at -14 points in December, which clearly indicates a negative assessment by...
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WorldSkills cooking competition
20-year-old József Fekete, who works at Port Restaurant in Balatonmáriafürdő, will represent Hungary in the cooking category at the WorldSkills Shanghai 2026 competition. This article is available for reading in...
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