News and articles

(HU) GKI: Áprilisban óriásit zuhant a GKI fogyasztói bizalmi indexe

Sorry, this entry is only available in Hungarian....

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(HU) GfK: átalakulás a kereskedelemben

Sorry, this entry is only available in Hungarian....

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POPAI-news: Inside and outside

We received a personal report from neighboring Austria. Judit Sándor, who is currently working in the field of e-commerce at Essity’s Vienna regional headquarters, has undertaken to look around Austrian...

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RetailZoom: Customers deciding what are the “non-essential” categories

Although the consumers’ first and  immediate response to the start of Corona virus and the quarantine period that ensued was to swarm the retail outlets and building heavy stocks from...

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The special retail tax is coming again

The special retail tax will be reintroduced in Hungary, which will be used in the fund set up to control the epidemic. Multinational retail chains will pay 36 billion HUF...

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Nielsen declining epidemic demand

Between the 8th and the 14th week there was a price increase of barely 1 percent; in week 13, the turnover of hypermarkets, supermarkets and drugstores increased by only 4...

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Muesli, biscuits and snacks could be your Easter favorite this year

On the Hungarian market, 800 tons of Easter sweets are consumed annually, worth about 5 billion HUF, mainly chocolate rabbits and chocolate eggs. The Easter confectionery market has always grown...

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Online conference on the present and future of promotions

Who and how promotion affect people? What were your most successful promotions in 2019 and why? What could be the key to the secret to enticing promotions? How do customers...

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The sale of hollow chocolate figures may decrease

The turnover of Easter hollow chocolate figures, which amounted to 5 billion HUF last year, may decrease by more than ten percent – Sánta Sándor, president of the Association of...

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How to test disinfectants

Due to the spread of the coronavirus, a shortage occured from disinfectants, so many cosmetic companies have started to make water-alcohol products. What do these solutions consist of, what guarantees...

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