News and articles
What makes us add the product to the cart – research
The latest joint research by PwC and Publicis Groupe Hungary is considered a frontrunner in Hungary, as it was the first to measure the impact of online retail media tools...
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Tens of millions with one opening tab – the biggest prize draw in XIXO history has started
This summer, XIXO is preparing for a bigger launch than ever: the largest prize game in the brand’s history has been launched, with nearly 9,000 prizes up for grabs, including...
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Auchan Placc refilled – fresh offer and affordable prices on EFOTT!
Auchan Placc is opening its doors at EFOTT for the third year, where festival-goers can choose from over 600 products. Following last year’s successful appearance, Auchan is preparing even more...
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Energy drinks are now legal: what every shopkeeper should know
New regulations on the sale of energy drinks came into effect on June 11: it is now prohibited to sell energy drinks to those under the age of 18. The...
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In several countries around the world, there will be Hungarian inscriptions on McDonald’s cola glasses
Starting in July, McDonald’s restaurants in several countries around the world will be introducing a new edition of the long-standing McDonald’s and Coca-Cola cup campaign – the 2025 series is...
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The prices of household and hygiene products can also be tracked in the Price Watch
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH), which is exactly two years old today, has been expanded with 42 new product categories. This means that...
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Kärcher strengthens its position in Hungary with a new center
On June 30, 2025, Kärcher Hungária Kft.’s new service center in Biatorbágy was ceremonially inaugurated. The company’s growing market share motivated the investment. In addition to the professional products offered...
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This year’s melon season has started, juicy Hungarian cantaloupe and honeydew melon are now available
Although the cool spring delayed the start of the domestic melon season by a few weeks, there will be no shortage of high-quality, tasty Hungarian melons and cantaloupes on the...
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Furmint wins gold: Zwack Izabella Winery’s white wine receives gold rating at this year’s Decanter competition
The 2021 Furmint of the Dobogó Winery, founded by the Zwack family, won a gold medal with 96 points at the prestigious Decanter World Wine Awards 2025. The item entered...
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Henkel Hungary: Career, values, timeless trust
One of the world’s most comprehensive employer brand research studies, Randstad Employer Brand Research 2025, has yielded remarkable results for Henkel Hungary. According to the research*, Henkel Hungary has become...
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Szürkebarát Duel in Badacsonytördemic
A truly unique wine event of national significance is coming to the Badacsony wine region: Hungary’s largest Szürkebarát tasting, titled “Szürkebarát Duel,” will debut this year, organized by the Badacsony...
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Szentkirályi Hungary has come up with a new product family
Szentkirályi Magyarország is launching its functional product line based on Theodora Calcia mineral water, free of preservatives, dyes and sweeteners, with three new flavors. A new product is coming to...
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A “full-on” experience in the DM – got2b’s summer beauty event took self-expression to a new level
Creative self-expression, new dimensions of hair styling and uniqueness were the focus of the summer launch event got2b x dm held on June 26, 2025 at the dm store in...
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The SAMEDAY Hungary application has been launched – parcel management becomes much simpler
SAMEDAY takes customer experience to a new level: the courier company’s official application, which was launched in a pilot program in May, is now in full operation and has many...
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Voluntary price restrictions on medicines come into effect today
.The government always acts against unjustified price increases in the interest of the population, especially families and pensioners, and therefore welcomes the fact that, after banks, telecommunications companies and insurance...
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OTP Mobil will now operate as SimplePay
From July 1, OTP Mobil Kft., the developer and operator of payment solutions, will continue to operate under the name SimplePay Zrt. From now on, the digital payment solutions offered...
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Erika Csikesz joins Indamedia
Erika Csikesz, former Sales and Digital Director of TV2 Group, will continue her career as CEO of DisplayNOW Zrt., part of Indamedia. The renowned professional will join the company on...
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Corrugated cardboard could revolutionize contemporary art
Corrugated cardboard not only leaves an 80 percent smaller ecological footprint than traditional materials, but due to its 92 percent recycling rate and spectacular usability, it has become the new...
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The number of residential air conditioners in Hungary could increase by one million – so let’s choose wisely
The number of household air conditioners in Hungary has increased tenfold in two decades, currently one and a half million such devices are in use, but in the next five...
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HGL triples its area in the HelloParks Maglód megapark
HGL has signed a lease agreement for another 10,000 square meters in the industrial real estate developer HelloParks’ megapark in Maglód. The dynamically growing logistics service provider started its operations...
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The strategic cooperation between Atmedia and TV2 Group is expanding further
Atmedia Group and TV2 Group have reached another milestone in their strategic partnership: from September 1, 2025, the leading trading house will take over the sales of TV2 Group’s non-spot...
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New Product Launches In Spain Hit New Low, Study Finds
Innovation in Spain’s FMCG sector is at a record low, having plummeted 48% over the past 15 years, according to Kantar’s latest Innovation Radar report. Only 75 new mass-market products...
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Auchan Romania Rolls Out Bulk Collection For Deposit Return System
Auchan Romania has introduced a new bulk collection system at its Militari hypermarket in Bucharest, as it seeks to enhance its commitment to the national deposit return system (SGR). The...
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Danone buys Belgian biotics firm The Akkermansia Company
In a statement, the owner of yogurt brand Activia said “expanding deeper into gut health is a key facet” of its corporate growth plans. Danone has acquired The Akkermansia Company,...
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Schwarz Group acquires Romanian big box operator La Cocoș
In a market shaped by hypermarket contraction and discount dominance, Schwarz Group’s majority acquisition of Romania’s La Cocoș signals a contrarian bet. While legacy players across Central Europe restructure oversized...
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LG uses AI songs to spread the message of optimism
LG Electronics (LG) has launched a new global brand campaign, “Radio Optimism,” which aims to strengthen human connections and spread the message of optimism through shared musical experiences. The campaign...
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GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in a large supermarket! Everyone tries to put the same amount in their basket, but not everyone ends up buying the...
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KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher on average than a year earlier. Domestic sales prices were 3.9 percent higher and export sales prices were 8.3 percent...
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Consumption drives the economy
According to the latest forecast by the Balance Institute, the Hungarian economy is expected to grow by less than 1 percent this year – GDP could grow by only 0.8...
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This is how the Hungarian soft drink market developed in 2024
The domestic soft drink market saw spectacular turnarounds in 2024: while Coca-Cola and HELL Energy recorded spectacular sales growth and significant profit growth, Pepsi was stuck in the negative territory,...
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