News and articles
The sales revenue of the animal and vegetable fats and oils product group increased the most
The value of exports of agricultural and food products amounted to 6,679 million euros, and the value of imports amounted to 4,920 million euros in the first half of 2025,...
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Tipping habits
According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...
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Why buy Hungarian? Imported vs. domestic
A new short film series made by the Hungarian University of Agriculture and Life Sciences (MATE) is running from 1 September to 30 November, providing consumers with easy-to-understand, science-based information...
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Temu and Shein’s European growth slows down
Around 50 percent of online shoppers in Germany, France, Italy, Spain and the United Kingdom have shopped at Temu or Shein this year. Compared to a year ago, the amount...
Read moreAldi serves up a cheaper Thanksgiving meal deal
The discounter announced on Instagram that its holiday promotion feeds 10 people for $40 – around $7 less than it charged for a similar deal last year. Aldi took to...
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Mondelez axes better-for-you Fruitier and Nuttier Cadbury range
The confectionery giant said “sales and availability have significantly dropped” for the bars and trail mixes launched in 2023-24. Cadbury brand owner Mondelez International is axing a better-for-you dairy chocolate...
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(HU) Carpaccio szeletelő otthonra – A nap videója
Sorry, this entry is only available in HU....
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(HU) A legegyszerűbb undi halloweeni étel – A nap képe
Sorry, this entry is only available in HU....
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Hungarians say food waste is as big a problem as climate change
Sorry, this entry is only available in HU....
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The success of Hungarian products in PENNY remains unbroken
This year, thousands of customers participated in the joint campaign of PENNY Hungary and Magyar Termék Nonprofit Kft. For more than ten years, the two organizations have been working to...
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ALDI entertains you with a scary short film this Halloween
ALDI is celebrating Halloween this year with a truly special production: the company has created a self-produced, Hungarian, entertaining and spectacular short film, in which characters well-known from the discount...
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Candle exports from Hungary to increase between 2020 and 2024
On November 1, All Saints’ Day, millions of people in Hungary also light candles in cemeteries to remember their deceased loved ones. Although the holiday is primarily spiritual in nature,...
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At Rossmann, the holiday is all about family – stores will be closed on December 24th
Rossmann Hungary stands by its employees this year as well: all Rossmann stores nationwide will be closed on Wednesday, December 24th. The company’s goal is to allow its colleagues to...
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KSH: the foreign trade surplus in goods was 589 million euros in September
In September, the goods foreign trade surplus was 589 million euros, the balance deteriorated by 297 million euros compared to a year earlier. The volume of exports increased by 0.5...
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K&H: pension-focused influencer campaign receives international recognition
K&H’s educational campaign last year, “Csingisz’s Pension Challenge”, won the Bronze Drum award at the Golden Drum international advertising festival. In the campaign, Csingisz undertook to try to live off...
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Hunguest Hotels sells two Austrian mountain hotels and develops in Bükfürdő
The Hunguest Hotels hotel chain, which belongs to OPUS GLOBAL, is purchasing 8,000 square meters of development land in Bükfürdő and selling its two mountain hotels in Austria, the company...
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World first: Daikin introduces carbon-neutral heat pump
Daikin Europe has officially opened its new Research and Development Centre (EDC) in Ghent, Belgium, where it unveiled the world’s first carbon-neutral heat pump powered by natural refrigerant. The €140...
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Profession.hu: net average salaries increased mainly in IT, construction and healthcare in the third quarter
Based on advertisements containing salary information, the average net salaries offered increased the most in the third quarter compared to the year-on-year in the fields of IT, operations, telecommunications, the...
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Diseases create disturbances on the poultry market
The poultry market is still characterised by product shortages and high prices, and these two phenomena are interrelated. Last year’s bird flu epidemic was the most serious outbreak in Poland...
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Lidl Slovakia – Supermarketization 2.0
Lidl is entering a new phase in Slovakia, moving beyond range expansion to stronger local adaptation. Domestic provenance in fresh food and tailored assortments for urban shoppers underline this shift....
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Lucart receives Platinum rating from EcoVadis for the fourth time
Italian firm Lucart – whose Hungarian factory is located in Nyergesújfalu – is a leading manufacturer of paper hygiene products and packaging materials. A cikk a Trade magazin 2025/10. lapszámában...
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Campaign about the sustainability of meat consumption
In June the Hungarian Chamber of Agriculture (NAK) launched a campaign that wishes to present the role of meat, dairy products and eggs in a conscious diet on a scientific...
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When croissant and waffle meet
Croffle fever is reviving in Asia (croffle is a combination of croissant and waffle) – it started a decade ago in France, but faded away somewhere in the dessert fusion...
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Ádám Mérő wins European Marketer of the Year special award
In 2025 the Hungarian Marketing Association (MMSZ) decided that the winner of the European Marketer of the Year special award is Ádám Mérő, senior director of digital acceleration at The...
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Autumn aerial spraying to control grapevine golden yellows has been completed
Autumn aerial spraying against the American grapevine beetle has been successfully carried out in more than 2,000 hectares of Somogy County. The aim of the control ordered by the National...
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Walmart, OpenAI partner for purchases in ChatGPT
As part of a larger partnership, the mass retailer will be available through the AI chatbot’s new Instant Checkout feature. As part of a larger partnership with OpenAI, Walmart on...
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Milka chocolate milk 250 ml
From now on you can’t only have a bite of Milka, but also a sip! Treat yourself to Milka chocolate milk, which is made with real Milka chocolate and delivers...
Read morePepsiCo introduces a bold new corporate brand identity
PepsiCo has unveiled a new corporate logo, which the snacking and beverage giant says captures the energy, optimism and ambition of the company in 2025 and beyond. PepsiCo added that...
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SPAR simplifies recipes with fewer additives
SPAR has introduced its “simply WITHOUT” label on over 830 private label products, indicating that these items are free from artificial flavor enhancers, aromas, colorants, and preservatives. Approved by the...
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Anheuser-Busch Bud Returns to Germany to Celebrate Its 150th Anniversary
Nearly 150 years after its creation in the United States, Anheuser-Busch Bud is making a comeback in Germany. AB InBev announced the relaunch of the iconic lager as a tribute...
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