News and articles
Master Good, Nestlé Hungária, Tesco Hungary are this year’s winners
This year, Trade Magazine announced the Christmas TV Ads 2024 – Audience Choice Award contest for the second time. The competition received 11 entries this year, which were judged by...
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This year’s CO-OP Star Silver Pine and Silver Star awards have been presented
As every year before Christmas, this December, the CO-OP Star Silver Fir celebration was held, where the company’s board of directors honored employees with outstanding performance and two external partners...
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Declining company numbers, permanent half-million limit
In 2024, the number of partnerships is expected to decrease by 12 thousand, while the number of foundings is only 22 thousand, which is the weakest result in the past...
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The GKI business climate index barely changed in December
According to a survey by GKI Economic Research Ltd. – supported by the EU – the business sector’s outlook deteriorated further in December, but consumers became slightly more optimistic. The...
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Employer Branding in the Age of AI and GenZ Conference: The Continuation
On November 27, 2024, the II. Employer Branding Conference was held at the Pasaréti Community House, which was built around the rise of AI and the labor market expectations of...
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Thanks to Lidl customers, nearly 24 million forints in donations will be given to those in need
In two weeks, Lidl Hungary stores collected 15.5 million forints worth of food donation vouchers and nearly 8.4 million forints worth of cash donations thanks to customers. From the collected...
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Festive dishes: bacon kuglóf, bacon cheesecake and New Year’s Eve candied sausage rolls
Often, an unusual ingredient or even the way it is served can turn an ordinary dish into a festive one. In such cases, as Christmas approaches, we also consider what...
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“From the top of the tree to the drugstore empire” – Dirk Rossmann’s autobiography is now available in Hungary
After his crime thrillers dealing with the climate catastrophe, the autobiography of Dirk Rossmann, the founder of the Rossmann drugstore chain, has also been published in Hungarian, in which he...
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This year’s Adni Öröm! Christmas fundraising campaign helps people in need with more than 223 tons of food
More than 26 thousand packages will reach people in need before Christmas as a result of the Hungarian Maltese Charity Service and SPAR Hungary’s Adni Öröm! campaign. Customers of SPAR...
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A stand for the Pritt brand has opened
In mid-December, a stand of the Pritt brand was opened in a festive setting, where children can spend their time playfully and usefully. MiniPolisz opened its doors in 2011 with...
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You can now order from PENNY to your home for a month now!
“It’s been more than a month since we started home delivery nationwide, thanks to which you can now order the PENNY Hungary selection from the comfort of your home in...
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The country’s largest ALDI store has opened
Hungary’s largest ALDI store opened today in Budapest’s 11th district. Located in Újbuda, next to the section of main road 6 leading out of the city, between Szerémi and Fehérvári...
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Everything from one place: Auchan is also worth going to for Christmas gifts
At the end of the year, we not only buy more than usual, but those who can also try to brighten up the holiday with something special. Auchan offers a...
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The secret of the zserbó has been revealed – a festive tradition reconsidered
Tradition and innovation meet on the festive table: MOL and Gerbeaud Café have joined forces to bring one of the most iconic cakes of Hungarian cuisine to festive tables. Through...
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Control over online stores is tightening
The consumer protection authority has already been giving priority to online stores in 2024, and based on the latest announcement by the Minister of National Economy, these inspections will only...
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Christmas spirit even during the preparations: Zewa tips
A holiday is truly a holiday when it shines – that is, when the home is clean, beautiful and homely, and of course when we don’t have to work so...
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Will 2025 be the year of Hungarian beer tourism?
Bakancslista 2025 – National Brewery Tour Map will guide you to 18 Hungarian small breweries, with which you can visit the breweries included in it for free next year. In...
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Dávid Miller: It’s uplifting if we can help
Headphones, clothing and perfumes: Yettel fulfilled the wishes of 1,200 children this year in its joint Christmas campaign with the Baptist Charity. Based on the charity’s experience, the fewest donations...
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STEM-interested Gen Z youth enter the workforce with strong ideas, new research finds
Self-assertion, work environment, financial resources, social relationships, creativity and intellectual stimulation are the main work values that are decisive for Generation Z young people entering STEM careers in choosing their...
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DélKertész: be conscious at Christmas too! – Tips for a vitamin-rich holiday menu
During the Christmas season, food plays a prominent role at family gatherings. Although the emphasis is often on traditional dishes rich in meat, it is important that vegetables also have...
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Plant-based food sales gain momentum in Europe
Sales of plant-based foods have taken off in Europe, and in some countries – the UK, Spain and Germany – plant-based milk alternatives and meat products are already in the...
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We are in place has been granted a trademark by Babati and Co.
Babati and Partners Ltd. also received the “We are in Place” trademark and charter membership. The handover was held in a ceremonial setting, combined with a factory visit. The “We...
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Christmas Reimagined: Sustainable and Healthy Holiday Menus
As the holiday season approaches, the Hungarian Dietetic Association’s (MDOSZ) December newsletter focuses on rethinking festive meals to balance health, sustainability, and tradition. The newsletter provides practical tips on meal...
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The support program for the smallest producers continues
Investment support for small agricultural holdings will continue with a budget of almost 30 billion forints, announced Minister of Agriculture István Nagy on his social media page. The Minister added...
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Ceres ZRt.: Sustainability milestone on the roof of the Győr plant
Ceres ZRt. has set its sights on sustainability and innovation, installing nearly two thousand solar panels on the roof of its Győr plant. The investment implemented in recent months will...
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Crisis resistance through AI and ESG
KPMG’s CEO Outlook 2024 survey reflects the views of more than 1,300 global companies, with annual revenues of at least USD 500m. 72% of CEOs are optimistic about global economic...
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Can more than 125,000 people take out a workers’ loan?
The government is revealing more and more details about the workers’ loan. In addition to the conditions and regulations, today we also learned a few things about how much workers’...
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Three-quarters of Hungarians are well-versed in AI, reveals Ipsos global survey
The Ipsos 2024 AI Monitor report provides a comprehensive picture of how people around the world and in Hungary relate to artificial intelligence (AI). While the majority trust that AI...
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Sustainability pays off
The EY 2024 Sustainable Value Study involved 520 sustainability leaders, including 50 Hungarian professionals. This article is available for reading in Trade magazin 2024/12-2025/01 EY’s study highlights: companies that prioritise...
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LG reimagines its xboom speaker brand with the help of will.i.am, both in terms of sound and design
LG Electronics (LG) and will.i.am, a creative artist, multi-platinum musician and technology entrepreneur, are launching a new audio product line. xboom by will.i.am transforms xboom into a futuristic, urban brand...
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