Magazine: Store management in 2020
Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the last 50 years did. Jennifer Johnson, director of retail and hospitality marketing at Kronos Inc. is of the opinion that this doesn’t simply mean the digitalisation of the trading area. Another task will be the efficient management of the multigenerational workforce. Store management that is in line with the latest trends will also be necessary. The innovative tools needed for this are already available. //
retailcustomerexperience.com
Related news
According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent
According to the K&H youth index, young people still perceive…
Read more >There are serious differences between the savings of people in their twenties
Less than half of young people, 45 percent, have no…
Read more >Generation Z has grown up: it’s time to break down stereotypes
Generation Z, once characterized by the stereotype of “gamer kids”,…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >