Magazine: Store management in 2020

Those who belong to Generation Z will soon become the biggest consumer group and according to industry experts, by 2020 this will cause bigger changes in retail trade than the last 50 years did. Jennifer Johnson, director of retail and hospitality marketing at Kronos Inc. is of the opinion that this doesn’t simply mean the digitalisation of the trading area. Another task will be the efficient management of the multigenerational workforce. Store management that is in line with the latest trends will also be necessary. The innovative tools needed for this are already available. //

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