2020 will be the year of football at HEINEKEN Hungária
HEINEKEN dominates football events in 2020! The new beer partner of the country’s newest and biggest adventure arena is HEINEKEN Hungária, so visitors of all ages can drink the Soproni Klasszikus and the Soproni Óvatos Duhaj IPA during sporting events and concerts. Heineken® is the new beer partner of the 2020 European Championship and the official sponsor of the UEFA Champions League in the next three years.
“Pride! I think we all felt it at HEINEKEN Hungária when it came to light that we won and that our beer will be sold at the country’s latest and largest multifunctional facility, the Puskás Arena” – Geert Swaanenburg, CEO of HEINEKEN Hungária said. “This unique arena bears the name of Hungary’s best-known and most successful football player, and concerts and sporting events give Hungary’s most popular beer, Soproni, an even more special experience,” – he added.
Related news
Stabilizing premium segment, strengthening non-alcoholic offer – this is how the EU and domestic beer market developed in 2024
In 2024, the European Union Member States produced a total…
Read more >The German beer market has sunk to a historic low – alcohol-free versions are becoming increasingly popular
German beer sales fell to a more than 30-year low…
Read more >Beer producers are hoping for a hot August
After nearly three percent growth last year, domestic beer consumption…
Read more >Related news
Nestlé remains the world’s most valuable food brand, according to Brand Finance
Nestlé has been the world’s most valuable food brand for…
Read more >Revolut: local branch and Hungarian leader on the horizon
Revolut plans to open a Hungarian branch and appoint a…
Read more >A self-made star’s favorite – This is what Dzsúdló McDonald’s menu will look like
In the latest domestic chapter of McDonald’s campaign featuring celebrity-favorite…
Read more >