2014: major investments and outstanding sales growth by MIRELITE MIRSA Zrt

Since 2011 MIRELITE MIRSA Zrt., a 100-percent Hungarian-owned family company, has invested HUF 1.15 billion in technological and product innovation. The biggest step was taken last year, when the company spent HUF 600 million on development projects.

„Chairman of the board of directors Dr József Losó told that the majority of projects aimed at meeting consumer demand more and meeting the strictest hygienic requirements possible in production. It has always been a priority for MIRELITE MIRSA Zrt. to establish long-term relationships with partners in agriculture: they have been working with suppliers for many years now, making annual plans together. In 2014 the company’s sales were up nearly HUF 1 billion and the future also looks rosy for MIRELITE MIRSA Zrt. Demand for frozen products is increasing all over the world. Mr Losó emphasised that the company’s focus is on providing retailers, wholesalers and gastronomy-sector partners with top-quality products at competitive prices. At the same time they also plan to concentrate on selling in export markets more – at the moment the company’s products are exported to 60 countries. There are more than 80 frozen products in the MIRELITE MIRSA portfolio, the biggest product categories are: vegetables, herbs, fruits, pasta and meat dishes, ready-to-cook and ready meals, fries. Currently the company is busy developing a new product group. In 2014 the company was named one of the Superbrands and won the Magyar Brands prize. Its eight MIRELITE vegetable mixes were rewarded with the Hungarian Product Grand Prize. (x)