More deodorant purchased
Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the annual market was bigger than HUF 16 billion, having increased by 5 percent (but there was a 6-percent price increase among drug products); in terms of volume, sales also augmented by 5 percent (drug sales only improved by 1 percent).
As for product formats, spray’s share from sales was 47 percent, followed by stick (19 percent), roll-on (17 percent) and pump (11 percent). Stores bigger than 400m² and drugstores were responsible for 91 percent of value sales. Private label products’ share in value sales reduced from 4 to 3 percent in the examined period
Related news
Thats why private labels are so popular
In recent weeks, the Pénzcentrum and the University of Debrecen…
Read more >The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >Spain’s Deoleo Sees Olive Oil Prices Staying High Until June 2024
Olive oil prices in Spain will remain at record levels…
Read more >Related news
Fidelity: Three themes shaping investments in Q3
Has the post-epidemic normalization that we have been waiting for…
Read more >Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >