Tag "kereskedelmi márkák"

Magazine: Beyond meat sticks

From 5 kilograms of processed meat products sold one kilogram is wiener or frankfurter. This category has the biggest share in the processed meat category. Sales are declining a little...

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Private labels: On a growth path during the pandemic too

Demand for private label (PL) products didn’t decrease during the pandemic: NielsenIQ reported that more than a quarter of shoppers had said they purchase more PL products than before (and...

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Hungarian shoppers have a greater sense of purpose in the new situation

Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...

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When it comes to buying pet food and kitchen towel, Hungarian consumers purchase private label products

n 2017 the market share of private label groceries was up 1 percentage point in Hungary: they had a nearly 29-percent share from the more than HUF 1,700-billion total value....

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Last year, consumers spent one in four HUF on own branded products

According to the latest data of GfK’s annual Brand Analysis, last year the market share of own branded products of the commercial chains increased slightly after five years of stagnation....

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More deodorant purchased

Deodorant is one of the top 5 highest-turnover categories from the 70 household chemical and cosmetics categories audited by Nielsen. Between November 2014 and October 2015 the size of the...

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The retail sales of private label products increased by six percent, to 492 billion HUF

Customers spent about 492 billion HUF on the private label products of the chain of stores last year, six percent more than in the year before. The expansion of private...

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