Carrefour Launches Vegetable Beer Range In Poland

The vegan beer uses natural beetroot, tomato and carrot juice

The move is part of the retailer’s efforts to expand its offering of vegetarian, vegan and organic products as it seeks to protect biodiversity. The vegan beer, sourced from Nook Brewery, uses natural beetroot, tomato and carrot juice, and is available in three variants – purple beetroot, bloody tomato and rusty carrot. Shoppers can also avail a 10% discount on products from the Meatless brand, specialising in the production of vegan equivalents of cold cuts, with the purchase of the new vegetable beer SKUs.

Carrefour Polska is also expanding its product assortment in other categories within the ‘healthy shelf’, such as gluten-free and lactose-free products.

European Supermarket Magazine