Zewa Project reloaded

In the Zewa Designer Competition 16 in-store display designs, created by students of the Budapest University of Technology and Economics, were competing. The brand celebrated the winners with a press conference and exhibition on 25 January. Students had to design a display for moist toilet tissues. Zewa brand manager Réka Forgách told: perhaps the biggest challenge for participants was taking special in-store conditions and shopper behaviour into consideration with their designs.

The jury of experts (Vilmos Farkas – Publicis, Réka Forgách – Zewa, Ildikó Kátai – POPAI Magyarország, György Láng – DS Smith Packaging, István Réti – ET Research, András Varga – BME) decided that Zsófia Volyák had submitted the best work to the Zewa Designer Competition. In addition to the jury’s verdict, Zewa’s professional partners also had the chance to cast their votes on their favourite design at www.zewaprojekt.hu. Eszter Regina Gaál got the most votes to win the People’s Choice Award in the Zewa project.