Zewa Project reloaded
In the Zewa Designer Competition 16 in-store display designs, created by students of the Budapest University of Technology and Economics, were competing. The brand celebrated the winners with a press conference and exhibition on 25 January. Students had to design a display for moist toilet tissues. Zewa brand manager Réka Forgách told: perhaps the biggest challenge for participants was taking special in-store conditions and shopper behaviour into consideration with their designs.
The jury of experts (Vilmos Farkas – Publicis, Réka Forgách – Zewa, Ildikó Kátai – POPAI Magyarország, György Láng – DS Smith Packaging, István Réti – ET Research, András Varga – BME) decided that Zsófia Volyák had submitted the best work to the Zewa Designer Competition. In addition to the jury’s verdict, Zewa’s professional partners also had the chance to cast their votes on their favourite design at www.zewaprojekt.hu. Eszter Regina Gaál got the most votes to win the People’s Choice Award in the Zewa project.
Related news
Sweden’s Essity Invests In New Research And Development Centre
Swedish hygiene products maker Essity is investing in a new…
Read more >This year, the BME welcomes young people who are about to choose a career with a number of programs
The Budapest University of Technology and Economics (BME) will once…
Read more >Another “I love trade marketing” conference
This year, on February 15, we are holding a large…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >