Trappist is still strong

Balázs Hunya
senior brand manager
Sole-Mizo

Balázs Hunya, Sole-Mizo Zrt.’s senior brand manager: “Inflation and economic difficulties have their effect felt in the cheese category. As cheese prices are going up, volume sales keep decreasing.” In Sole-Mizo’s portfolio we can find E- and lactose-free products too. This year’s biggest challenges for the company are preserving product quality, freshness and availability.

Medium-priced cheese will suffer the most

A fogyasztók egy része az árrobbanásnak és anyagi lehetőségeik beszűkülése következtében jelentősen visszafogja majd sajtfogyasztását, a kereslet csökkenni fog, jósolja Gábossy Ádám, Szega Camembert Kft. ügyvezetője, aki hozzáteszi:

Ádám Gábossy
managing director
Szega Camembert

A large part of consumers are very likely to buy less cheese, because of their lower income and the increasing product prices. Ádám Gábossy, Szega Camembert Kft.’s managing director: “The market is still centred around Trappist products, as in the first-price segment of the semi-hard cheese category there are fewer imported products now, due to the Europe-wide milk shortage. Just like during the previous economic recession, medium-priced products will suffer the biggest sales loss, as many shoppers will downtrade.”

Innovation can’t stop

András Lengyel
managing director
ERU Food Trading

Stronger positions for manufacturer brands

Guest writer:
Nóra Gubek
market research consultant
NielsenIQ

This article is available for reading on pp 103-104 of Trade magazin 2022.08-09.