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The use of waterless products in personal care launches is increasing globally
The use of waterless products in personal care launches is increasing globally, featuring a + 157 year-over-year increase when comparing 2020 and 2021 launches.
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The use of waterless selfcare products is increasing worldwide
In 2021, the top category of global personal care launches tracked as being waterless was hair care (97%) – due to Innova Market Insights Waterless products innovation analysis.
- Growth is tracked product launces: +157% (2020 vs 2021)
- TOP Company: L’Occitane
- TOP Category: Hair care
- TOP Ingredients: Glycerol
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