Magazine: Trademark using companies at the METRO Gastro Academy

In July 2018 METRO hosted the first retail forum of HUNGARIAN PRODUCT Nonprofit Kft. at its Gastro Academy in Budaörs. The representatives of METRO and about 30 companies that manufacture products with the Hungarian Product trademark discussed their joint trader promotion, which had taken place in May. Tímea Tulkán, METRO’s commercial planning manager told: their sales force team already talked about the campaign with retailer partners, so future campaigns can be planned in the knowledge of partner feedback. Another idea that emerged was trademark users getting involved in the presentations and courses organised at the Gastro Academy.