Discounters have to develope its offer
Discounters such as Aldi and Lidl are predicted to take one Euro in every two in Germany by 2012, according to a new report from Verdict Research.The study, Retailing in Germany 2008,
shows the main discount players – Aldi, Lidl, Netto, Norma, Penny
and Plus – already hold a combined 42% share of Germany's €13bn
grocery market. Aldi and Lidl are trading from an inherently strong
position in Germany, says the report. Aldi is currently twice the
size of Lidl but the latter is closing the gap, especially since its
started to introduce branded products into its stores.
Verdict has identified three
opportunities for retailers in Germany:
• A move away from low pricing to a
'price plus' position. Aldi, for example, has recently been passing
on price increases, forced by rising food prices and cost inflation
• Pharmacy liberalisation with
grocers creating dedicated health zones comprising pharmacies and
health and wellbeing centres in-store
• Growth in organic groceries
Related news
Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >