Coca-Cola celebrates its 130th anniversary

By: trademagazin Date: 2016. 05. 13. 11:20

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Dr.John Pemberton, a pharmacist in Atlanta, and his partner Frank M. Robinson, Pemberton created the famous Coca-Cola syrup in 1886. Robinson was the one who wrote the name joining the two “C’s” in Spencerian script, because he thought it would work well in advertising. 130 years later, Coca-Cola still uses the very same script, the same logo, and delivers the same refreshing and delicious taste and brand promise.