Unilever: the Word-of-Mouth Marketing on a strategic level

By: trademagazin Date: 2015. 11. 03. 11:22

After the successful cooperation with the Dove brand, the Unilever raised the cooperation with the trnd Word-of-Mouth marketing specialist to a strategic level.


In the second half of the year, the communication of four brands were supported with the new marketing tool that is based on the active involvement of consumers. The success of the Gabi butt care, the Baba Deep Body Moisturizing, the Dove Youthful Vitality hair care product line and the new Zendium toothpaste brand success is supported by the selection and active involvement of 2750 brand ambassadors.

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