Unilever: the Word-of-Mouth Marketing on a strategic level
After the successful cooperation with the Dove brand, the Unilever raised the cooperation with the trnd Word-of-Mouth marketing specialist to a strategic level.
In the second half of the year, the communication of four brands were supported with the new marketing tool that is based on the active involvement of consumers. The success of the Gabi butt care, the Baba Deep Body Moisturizing, the Dove Youthful Vitality hair care product line and the new Zendium toothpaste brand success is supported by the selection and active involvement of 2750 brand ambassadors.
Related news
Unilever seeks to divest Dutch classics
Unilever is considering the sale of classic Dutch brands such…
Read more >Unilever power brands drive sales growth in third quarter
Unilever has seen strong growth in the third quarter of…
Read more >Unilever sells Russia and Belarus operations to Arnest Group
Arnest Group is a local manufacturer of perfume, cosmetics and…
Read more >Related news
A new chapter has opened in the history of Pizza Hut: The restaurant chain can be renewed based on the Hungarian model
On September 12, the ribbon was cut on Pizza Hut’s…
Read more >150 million bottles, jars and aluminum cans have already been returned in Lidl stores
Lidl Hungary has reached a milestone in its new return…
Read more >Style rethought – Hungaria sparkling wine has been renewed!
Hungaria, one of Hungary’s most popular bottle-fermented sparkling wine brands,…
Read more >